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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Hummer EV SUV official range announced: 3X truck tops 350 miles

The first run of GMC Hummer EVs were in one single specification: pickup truck in Edition 1 with all the off-road goodies. The most pertinent of those off-road upgrades to electric range being the 18-inch wheels with mud-terrain tires. And it was rated for 329 miles. But now, there are more Hummer variants. The pickup truck is now available with a 3X trim that comes standard with more efficient all-terrain tires wrapped around 22-inch wheels, and there's the SUV with both trims and both types of tires, not to mention a smaller battery pack. And now we have the official range estimates for them. We'll start with the Hummer EV SUV, since all of the official range ratings are new to us. The tires are the key factor, with the all-terrain equipped Edition 1 and 3X both managing 314 miles of range. Yes, this is less than even the mud-terrain-equipped truck, but that's mainly because the shorter length of the SUV means it has fewer battery cells and capacity. It has about 170 kWh of capacity versus the truck's 200+. Adding the Extreme Off-Road Package and its more aggressive tires drops range to 298 miles. The Four-Wheel-Steer system lets the 2022 GMC HUMMER EV Pickup m View 17 Photos As with the SUVs, the Hummer EV truck gets a solid range boost to 355 miles when it's not equipped with the off-road package. There's another benefit to the regular all-terrains on the Hummer EV truck: towing capacity. At 8,500 pounds, it can tow an extra 1,000 pounds over the models with the off-road package. GMC also notes that another potential benefit to the all-terrain-equipped trucks is a suspension tuned for better on-road handling. And our experience has shown that even Hummer with the off-road package isn't too shabby on pavement. Of course, skipping the off-road package will also save you some money, as will opting for the 3X trims. So unless you're really going off-road seriously, and would make regular use of the extra skid plates, under-truck camera and chunky tires, the standard suspension and tire setup really is the way to go. Related video:

2020 GMC Acadia refresh brings a new engine, AT4 trim level

It's mid-cycle refresh time for the GMC Acadia, and the updated 2020 model kicks off its changes with a new face. It has a square-jawed grille seemingly pulled straight off the Sierra full-size pickup, and the size is amplified by the slender new LED headlights on either side. At the rear, the LED taillights are taller and more chiseled. A new AT4 trim level adds more visual distinction with black trim and wheels, plus all-terrain tires to make it a little more capable off road. The AT4 also boasts standard all-wheel drive. Under the revised skin, the Acadia hides one of two carryover engines, or a new turbocharged 2.0-liter inline-4. This new engine makes 230 horsepower and 258 pound-feet of torque with the help of a twin-scroll turbocharger. To make it more frugal, it's able to deactivate two of its four cylinders. The turbo engine is standard issue on the SLT and Denali trim levels. The carryover engines include a naturally aspirated 2.5-liter 4-cylinder making 193 horsepower and 188 pound-feet of torque, and a naturally aspirated 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque. The V6 is standard equipment on the AT4 trim. No matter the engine, all 2020 Acadias get a 9-speed automatic transmission. The new transmission also ditches the current Acadia's mechanical shift lever in favor of an electronic shifter with the Terrain's mix of buttons and triggers. It does free up space between the seats, but the button arrangement is still as strange as it was when we first saw it in the smaller crossover. There are a handful of other little upgrades to mention. The suspension has been revised for greater comfort; the infotainment has been revised with a bigger screen, USB-C inputs and customizable profiles; and wireless phone charging is now an option. The updated Acadia goes on sale this fall, and pricing will probably be announced close to launch.