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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2015 Chevy Tahoe, Suburban and GMC Yukon unveiled

General Motors has today unveiled its new family of fullsize SUVs, including the 2015 Chevy Tahoe, its longer Suburban sibling, and their GMC Yukon, Yukon XL and Yukon Denali cousins. More efficient powertrains, improved aerodynamics, increased connectivity and better overall refinement are what Chevy and GMC say will separate their new SUVs from the current generation.
Sporting a tried-and-true body-on-frame architecture, these full-size SUVs feature platforms that are stronger and offer a wider rear track for "a more planted stance," according to Chevy and GMC. Mounted at the front of each SUV is an EcoTec3 powertrain, which consists of a standard 355-horsepower, 5.3-liter V8 (or a 420-hp, 6.2-liter V8 for the GMC Yukon Denali alone) with direct injection, cylinder deactivation and continuously variable valve timing, that's paired with a Hydra-Matic 6L80 six-speed automatic transmission. The setup is said to be more efficient than before, though official EPA fuel economies for each vehicle are not yet available. To help the powertrain achieve the best possible fuel economy in these 5,000+ pound SUVs, the new styling was developed with aerodynamics in mind. For the same reason, electric power steering also makes its debut in the Tahoe/Suburban/Yukon family.
The front fascias of the Chevy Suburban/Tahoe and GMC Yukon are distinct, but from the base of the A-pillars back, they share most of the same styling cues. This now includes inlaid doors that tuck into the door sills, instead of over them, which improves aerodynamics and fuel economy, and lessens interior noise. The hoods and liftgate panels now are made of aluminum in an effort to reduce vehicle weight. Chevy and GMC also tout that the Tahoe/Suburban and Yukon don't share a single piece of sheetmetal or lighting element with the brands' full-size pick-up trucks.

2017 GMC Acadia First Drive

We're in the midst of the Second Great CUV War, and the crossovers are winning by a lot. Compact sedans are being hauled around the side of idled factories and unceremoniously shot. FCA, whose be-sweatered CEO is either omnipotent or a troll of the highest order, is organizing a last stand around profit-dense SUVs and trucks on the off chance that gas prices don't rise ever again. It's the tall wagon's finest hour, and GMC is hoping the new Acadia will capture a share of the glory. The old Lambda-platform Acadia was introduced in 2007, leading the full-size, three-row crossover charge that spawned a quartet of semi-indistinct variants, including a Saturn. (Remember Saturn?) These four were truck-like in heft and capabilities, but lighter and better-mannered than their body-on-frame counterparts – and with an unusually stout 5,000-pound towing capacity. The Lambda siblings bombarded established beachheads on the sales territories occupied by minivans and truck-based SUVs. Last year, GMC moved nearly 100,000 Acadias in the US, the best year ever for the model. Now GMC shows up with a deflated Acadia for 2017, 7.2 inches shorter overall, 3.5 inches narrower, and with a 6.4-inch-shorter wheelbase. The company has even carved something like 700 pounds out of its previously portly unibody, mostly due to the size reduction but also through an increase in the percentage of high-strength steel and the use of lighter soundproofing materials. GM's C1XX platform was launched with the Cadillac XT5 earlier this year, and this GMC version is the second to appear. There's even an available four-banger, but more on that in a bit. What remains to be seen is whether the downsized Acadia represents a leaner, meaner fighter or if GMC is sending it into battle hamstrung. Outside, the new Acadia is stealthily innocuous. Gone is some of the lozenge-ness of the outgoing Acadia, but don't fret about it standing out from the crowd. The overall styling falls into lockstep with the Sierra and Canyon. The cut of the rear window, with an upsweep at the trailing edge, emulates the brand's mid-sized truck offering. A chrome mustache cuts across the front fascia below the grille, and there's more brightwork around the front side windows and at the crease below the scallop in the doors. The taillights are more contemporary than before, with an attractive elongated C element comprised of LEDs.