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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Terrain Nightfall Edition is murdered-out for the masses

We've lost track of how many special edition Chevrolet Silverado and GMC Sierra pickups there have been over the past few years. But while some special editions can be kitschy, there's nothing overtly bad about the GMC's Nightfall line. We've already seen the blacked-out look on Canyon Nightfall and Sierra All Terrain X pickups, and now, it's being applied to the Terrain. As with the trucks, the Terrain Nightfall's changes are simple: the chrome-heavy finish is replaced with gloss-black accents where applicable. That's what you'll find on the grille surround, the front and rear fascia accents, the license-plate surround, mirror caps, and roof rack. Like Jay Z said, all black everything. Except for the wheels, of course – those have machined faces with black spokes. The grille inserts aren't strictly black either (they're charcoal), and as counterintuitive as it may seem, owners can choose from three body paints in addition to Onyx Black (Summit White, Graphite Gray, and Crimson Red). The Terrain Nightfall Edition will be offered on the SLE-2 and SLT trims, with prices to be announced closer to its fall 2016 on-sale date. GMC Introduces 2017 Terrain Nightfall Edition The News Ahead of its debut at the New York International Auto Show, GMC today introduced the 2017 GMC Terrain Nightfall Edition – a stylized special edition combining blacked-out exterior details and wheels, with popular technologies such as IntelliLink with available 4G LTE connectivity and Wi-Fi hotspot. It joins the Canyon Nightfall Edition and the all-new Sierra All Terrain X as the latest GMC vehicle to offer an exclusive, personalized appearance with the Terrain's premium features and refinement. Product Details The Terrain Nightfall offers an edgy appearance with 18-inch machine-faced aluminum wheels and gloss black spokes, a charcoal grill with a gloss black surround and accents, gloss black front and rear fascia accents, gloss black rear license plate surround trim, gloss black outside mirrors and black luggage rails. Terrain Nightfall Edition will be offered on SLE-2 and SLT models with four exterior color options: Summit White, Onyx Black, Graphite Gray Metallic and Crimson Red Metallic. On Sale Fall 2016 Quotable "Building on its best year ever, Terrain continues to attract new and style-conscious customers to GMC," said Duncan Aldred, vice president of GMC Sales and Marketing.

Chevy Colorado, GMC Canyon get updated tachometers due to graphical error

After James Bearing bought a Chevrolet Colorado, he noticed a discrepancy between the truck's spec sheet and the truck's tachometer: Chevrolet said 3.6-liter V6 in the little pickup produces 305 horsepower at 6,800 rpm, but the the tachometer indicates a redline at 6,500 rpm. So either he wasn't making as much power as he was promised, or the tachometer display was incorrect. Bearing said he asked Chevy about it but got no response. Until now. A General Motors spokesman said the rev limiter is indeed set for 6,800 rpm, but the tach graphics "are slightly off" in the Colorado and the GMC Canyon, and submitted an SAE horsepower certification to back him up. If you're wondering how such a thing got past quality control... well, let's just say you're not alone. GM is going to fix "the graphics on future trucks," which makes it sound like Bearing will just have to learn to live with the indicated redline he's got. He could always pretend he's driving a sleeper, with four more ponies waiting to be unlocked in the danger zone for those who dare. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos Related Gallery 2015 GMC Canyon: Quick Spin View 27 Photos News Source: Auto Guide Auto News Chevrolet GM GMC Truck gmc canyon