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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

eBay Find of the Day: 1976 GMC Motorhome is a jolly green giant

If you have a need to relive the 1970s, then here is the vehicle for you. This groovy blast from the past is a 1976 GMC Motorhome currently for auction in Florida on eBay Motors, and it is one green machine - just not in the modern sense.
The seller claims that this beast has had just two owners and has covered a mere 61,308 miles in its decades on the road. It's reportedly never been restored or repainted and comes with all of the necessary books and manuals. A 7.5-liter (455-cubic-inch) Oldsmobile V8 with a three-speed Turbo-Hydramatic automatic transmission powering the front wheels propels this far-out RV, and the double set of rear wheels out back use a self-leveling air suspension to provide a cushy ride.
The purported low miles and good condition really make this GMC a stand out, though. The exterior combination of lime stripes and beige with just a touch of green is like nothing else on the road today. Plus, the polished bumpers and wheels make it all pop. Inside, it's even better with monochromatic green upholstery and shag carpet. It features everything you'd ever need on a long trip, including a bathroom, kitchenette and lots of seating. The only hint of modernization is an HD TV next to the stove, but its size is a perfect fit for the hole there.

No carbon fiber was harmed in the making of new 2015 GMC Sierra Carbon Edition

Carbon fiber is known for its properties of combining amazing strength with extremely low weight, and its frequent use in high performance vehicles gives the material a somewhat aggressive air. GMC is hoping to play on some of that mean reputation with its upcoming trio of Sierra Carbon Editions. However, despite their name, there's no actual carbon making its way onto these trucks (at least in the form of CF). Instead, the special edition is a graphics package with some extra equipment thrown in.
All three specials are based on the 2015 Sierra 1500 and can be ordered in two- or four-wheel drive configuration and with the standard 4.3-liter V6 or optional 5.3-liter V8. Things kick off with the standard Sierra Carbon Edition for $33,075, including destination, available only on the double cab body. Buyers get a black grille, carbon fiber decals on the hood and tailgate and body color trim for the door handles and mirror caps. The edition also adds keyless entry, a 110-volt outlet and LED cargo box lighting.
Buyers wanting just a touch more style can opt for the Carbon 20 Edition on the SLE double cab that gets the same exterior tweaks, plus 20-inch aluminum wheels, and retails for $38,275. Finally, there is the Carbon 22 Edition starting at $42,270 on the SLE in double- or crew cab models. It adds further black 22-inch wheels, tubular side steps, fog lights, keyless start, a universal home remote, dual-zone climate control and 110-volt outlet.