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2015 GMC Sierra Elevation Edition goes dark, looks good

Forget about the so-called sporty Chevrolet Silverado Rally Edition. If you want a General Motors pickup with some added style, this one looks like a more cohesive, well-done package to our eyes (though it's also not "sporty," despite GM using that term over and over again). It's called the GMC Sierra Elevation Edition, and it hits dealerships later this year.
For its more stylish truck, GMC has fitted the 2015 Sierra Double Cab with a body-colored grille surround, door handles, mirror caps, side moldings and bumpers. The truck also rides on black 20-inch aluminum wheels.
The Elevation Edition, which GMC contends qualifies as a sport truck, comes standard with the Sierra's 285-horsepower, 4.3-liter V6, though buyers can opt for the more powerful 5.3-liter V8 with 355 hp. Other standard goodies include OnStar with 4G LTE connectivity and Bluetooth, all housed in the 4.2-inch Intellilink color display.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GMC Syclone spools up a storm on Jay Leno's Garage

A storm was brewing on American roads in the early 1990s. That's when Detroit's automakers were producing some of the hottest performance trucks ever devised – models like the Ford Lightning, GMC Typhoon, and its flyweight pickup sibling, the GMC Syclone. Jay Leno just happens to have one of the latter in his garage, and took it out to showcase in this latest video segment. The Syclone was an exercise in absurdity, and could not only trounce any other pickup on the road, it could outrun anything else GM made and just about anything else on the road – beating Ferraris and Porsches off the line. In a pickup, for crying out loud. The kicker is that its engine wasn't such a monster, either: under the hood sat a 4.3-liter turbocharged V6 pumping out what would seem by today's standards to be an adequate 280 horsepower and 350 pound-feet of torque. Even the smaller of the EcoBoost V6s available in today's Ford F-150 produces more than that. But in a lightweight, compact pickup, those figures were enough to propel the Syclone to 60 in 4.3 seconds and run the quarter-mile in 13.6 seconds. Long before the dune-jumping Ford F-150 SVT Raptor or even the Viper-powered Dodge Ram SRT-10, GM made fewer than 3,000 Syclones based on the compact Sonoma (sister to the Chevy S-10) and another 4,700 of the Typhoon, which was mechanically similar but more practical (albeit heavier) wagon bodywork from the Jimmy. But as Jay aptly points out, the Syclone was the one you wanted. Scope it out in the ten-minute video clip above.