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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

GM follows U.S. trademark for AT4X with application in Mexico

Looks like GM is preparing to return the GMC Sierra 1500 All Terrain X to the marketplace, but with a new name. GM Authority found a trademark application filed in May this year in Mexico for the AT4X moniker. This comes three years after GM filed an application with the U.S. Patent and Trademark Office for the same alphanumeric in February 2016. When GMC introduced the all-new 2019 Sierra, it changed the previous All Terrain trim name to AT4, as seen on the Sierra AT4 we called "offroad overkill." The patent filings lend credence to the idea that the previous All Terrain X trim will soon be introduced by a Sierra 1500 AT4X model.  The erstwhile All Terrain X, introduced for the 2016 model year, took the former All Terrain further into the frame of serious-looking off-roader. On top of the Z71 suspension with a two-inch lift, Rancho monotube shocks, and a locking rear differential, the X added a sport bar for offroad lights, side steps, more dirt-friendly 18-inch wheels in 265/65 mud-terrains instead of 20-inchers on 275/65 all-terrains, a performance exhaust, and a lot more black and body-colored trim. At launch, we said it was "no Raptor threat," and even though GMC launched a 2500HD version in 2017 (pictured), it likely never worried the Ram Power Wagon. We wouldn't expect the equation to change with a possible AT4X, which is a shame, since hardcore OEM offroaders are becoming bro dozers for the mature, moneyed set.

2019 GMC Sierra 1500 spied in base trim level

When the 2019 GMC Sierra 1500 half-ton pickup was revealed, it was shown in the ultra-deluxe Denali trim with its carbon fiber bed and trick tailgate. And thanks to spy shots, we've been able to see the more modest SLE a few months ago. Now we get to see it in the most plain work truck iteration thanks to the above photos. This Sierra doesn't appear to have any trim designation. The SLE we saw had a badge in the lower left of the tailgate, but none appear on this except "Sierra." This fits with the current trim scheme for the Sierra, which calls the basic one simply by its model name. In addition to less badging, this Sierra ditches most of the chrome found on other trim levels. The grille insert is plain black plastic, as are the fender vents, door handles and window trim. There aren't engine badges, either. Currently the only engines announced for the Sierra are the gasoline 5.3-liter and 6.2-liter V8s and the diesel 3.0-liter six-cylinder. We would assume from the basic nature of this truck that it has the 5.3-liter V8. Nothing has been announced about a gasoline V6 for the new generation of Sierra and Silverado pickup trucks, despite a 4.3-liter V6 still being available on the 2018 model. Also, since this is a base Sierra, the bed is all steel and the tailgate is one big panel. Pricing still hasn't been revealed for the Sierra. But this and the other Sierra trims will go on sale in the fall, with pricing likely announced sometime in-between. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.