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2019 GMC Sierra CarbonPro Edition pricing starts above $65,000

GMC is hard at work building carbon fiber beds for its CarbonPro trucks, so it's fitting that the company has finally released pricing for the 2019 GMC Sierra CarbonPro Edition. It's not cheap by any measure. The most "affordable" for 2019 is the AT4 version starting at $66,635. It's also available in Denali trim, and that version starts at $70,020. Both represent an increase of $8,000 to $9,000 more over the base AT4 and Denali models. That may seem like a lot to go from a steel bed to a carbon fiber one, but you're getting more than the bed for that money. GMC also includes unique badging, a Bluetooth bed speaker, rear-camera mirror, surround vision cameras, automatic emergency braking, lane-keep assist, automatic headlights, power side steps, a sunroof, trailer tire pressure monitoring and a color heads-up display to both models. The AT4 specifically gets a Bose sound system, navigation, parking sensors and a cat-back exhaust, too. The Denali adds unique 22-inch wheels. Both only come with the 6.2-liter V8 and 10-speed automatic. To equip a regular GMC Sierra AT4 similarly to the CarbonPro Edition, the price comes out to $64,110. The Denali comparably equipped to the CarbonPro is $67,940. So the bed itself is about $2,000 to $3,000. The 2019 GMC Sierra CarbonPro Edition trucks should be reaching dealers very soon. They will soon be supplanted by the 2020 version, which will add the new 3.0-liter diesel inline-six as an engine option. The AT4 CarbonPro will get some extra black accents for 2020, too.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.