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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

GM pickup truck plant in Flint to add 1,000 assembly workers

FLINT, Mich. — General Motors said Tuesday it will add 1,000 workers to build new heavy-duty pickup trucks at its plant in Flint, Michigan, and will give priority to GM workers who were laid off elsewhere. The announcement comes the day after GM said it was starting to hand pink slips to about 4,000 salaried workers in the latest round of a restructuring announced in late November that will ultimately shrink its white-collar workforce in North America by 15 percent out of 54,000. GM has come under fire from U.S. President Donald Trump and Midwestern lawmakers for its plans to stop production at five North American factories and cut up to 15,000 jobs in all. The automaker has said it is trying to find new jobs for 1,500 U.S. hourly workers at the affected plants. Flint's truck plant could be a haven for many of these employees. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday will celebrate the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. Elsewhere in the company on Monday, two people briefed on the cuts in the white-collar salaried workforce said GM is cutting hundreds of jobs at its information technology centers in Texas, Georgia, Arizona and Michigan and more than 1,000 jobs at its Warren, Michigan Tech Center. GM is filing new required mass layoff notices with state agencies and disclosed the cuts to lawmakers. The largest U.S. automaker announced in November it would cut a total of about 15,000 jobs and end production at five North American plants. The cuts include eliminating about 8,000 salaried workers, or about 15 percent. GM cut about 1,500 contract workers in December and said 2,300 salaried workers accepted buyouts, officials said. "These actions are necessary to secure the future of the company, including preserving thousands of jobs in the U.S. and globally. We are taking action now while the overall economy and job market are strong, increasing the ability of impacted employees to continue to advance in their careers, should they choose to do so," GM spokesman Pat Morrissey said, adding the bulk of the cuts should be completed in the next two weeks. Morrissey said GM would provide salaried workers with severance packages and job placement services.

2020 GMC Sierra Heavy Duty teased, and you better believe there's a huge grille

Chevrolet has shown us a few photos of its redesigned Silverado Heavy Duty, and today we score our first teaser of the GMC Sierra version of this truck. The most controversial feature of the Silverado HD has to be its massive grille, and the Sierra appears to be no different. Just from this photo of the face, we can already tell it's going to be as bold, some might say gaudy, as the Chevy. We'll have to wait awhile to see it all, though, as GM says the Sierra HD will be making its debut in the second half of 2019. It's no Supra teaser campaign, but this one is already starting out pretty early for a work pickup truck. As far as features and technical details go, mum is the word for now. However, we can assume the Sierra will be nearly identical with the Silverado HD powertrain-wise. We know two engines will be offered on that truck, one being a gasoline V8 and the other a Duramax turbodiesel V8 — the former will be mated to a six-speed automatic, while the latter gets the 10-speed auto. Even though it isn't out yet, the torque figure is already less than the Ram and Ford heavy duty trucks at 910 pound-feet from the diesel. The Ram Heavy Duty just revealed at the Detroit Auto Show scores a whopping 1,000 pound-feet of twist in the torque department. We'll know more about the Sierra HD when the Silverado HD presumably gets revealed with full details at the 2019 Chicago Auto Show at the beginning of February. One thing's for sure: If you want chrome and lots of it, you're gonna get it with the 2020 GMC Sierra HD. 2020 Chevy Silverado HD View 5 Photos Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.