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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Automakers want to stop the EPA's fuel economy rules change, and why that's a shortsighted move

With a Trump Administration looming, the EPA moved quickly after the election to propose finalizing future fuel economy rules last week. The auto industry doesn't like that (surprise), and has started making moves to stop the EPA. Ford CEO Mark Fields said he wanted to lobby Trump to lower the standards, and now the Auto Alliance, a manufacturer group, is saying it will join the fight against cleaner cars. The Alliance represents 12 automakers: BMW, Fiat Chrysler, Ford, GM, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, VW, and Volvo. Gloria Bergquist, a spokesperson for the Alliance, told Automotive News that the "EPA's sudden and controversial move to propose auto regulations eight months early - even after Congress warned agencies about taking such steps while political appointees were packing their bags - calls out for congressional action to pause this rulemaking until a thoughtful policy review can occur." The EPA was going to consider public comments through April 2017, but then said it would move the deadline to the end of December. That means that it can finalize the rules before President Obama leaves office. The director of public affairs for the Consumer Federation of America, Jack Gillis, said on a conference call with reporters last week when the EPA originally announced its decision that it is unlikely that President Trump will be able to roll back these changes. Gillis also said on the same call that any attempt by the automakers to prevent these changes would be history repeating itself. "These are the same companies that fought airbags, and now promoting the fact that every car has multiple airbags," he said. "These are the same companies that fought the crash-test program, and now are promoting the crash-test ratings published by the government. So, it's clear that they're misperceiving the needs of the American consumer." There are more reasons the Allliance's pushback is flawed. Carol Lee Rawn, the transportation program director for Ceres, said on that call that the automotive industry is a global one, and many automakers are moving to global platforms to help them meet strict fuel economy rules around the world.

Ford Shelby GT350 Mustang to cost $52,995?

The 2015 Ford Shelby GT350 Mustang was one of the shining stars of this year's Los Angeles Auto Show. And the Blue Oval's latest muscle car might even have reason to burn a little brighter if a recent rumor about its price proves true. Best of all are rumors that an even more potent version of the Shelby is potentially on the way. According to Horsepower Kings citing unnamed Ford sources at the LA Auto Show, the 2015 GT350 carries a starting price of $52,995, and the Tech package adds a further $2,995 on top of that. There's also the claim of a Track package for an undisclosed price. However, it doesn't look like LA is the last we'll see of the newest Shelby because the source also alleges that a top-rung GT350R is under development with bigger brakes, modified aerodynamics and sportier tires. This rubber-burner is reported to be unveiled at the North American International Auto Show in Detroit in January. Assuming these claims are correct, it puts the Shelby in fighting form against its two Chevrolet Camaro rivals. Ford reports that the GT350's 5.2-liter V8 pumps out over 500 horsepower and more than 400 pound-feet of torque. At $52,995, it would undercut by a couple of grand the $55,505 (before destination) base price of the 580-hp 2015 ZL1. The super 'Stang might also beat the 505-hp Z/28 with its power rating, while being vastly cheaper than the track-focused Camaro's $72,305 price. This could be quite the performance shoot-out.