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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford abandons MyFord Touch, all hail Sync 3 infotainment [w/video]

MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system. Ford is promising everything you would expect from Sync 3, including faster response time, better voice-command integration, easier controls and a more useable interface. The screen layout includes fewer items to make them easier to discern, and the icons are made from large, high-contrast buttons. There's also a dedicated tab for apps at the bottom of the screen in addition to those for audio, climate, phone and navigation. Another useful feature is the fact that Sync 3 can download improvements over your home Wi-Fi for easier updates. In addition to the revamped interface, the software running behind the scenes is a big change too. Rather than MyFord Touch's Microsoft-sourced system, Sync 3 uses the Blackberry-owned QNX, according to Automotive News. Such a switch was rumored earlier this year. Drivers still have to live with MyFord Touch a little longer, though. According to Automotive News, Ford said that the change to Sync 3 will happen during the 2016 model year with complete integration into the lineup by the end of the 2016 calendar year. It will come standard on Titanium trim models and as a separate option will be priced in line with the current MyFord Touch. The Sync 3 brand will carry over to Lincoln, too, but with a different look. The gallery above shows a few more looks at the interface, and we invite you to scroll down to watch a video of Sync 3 in action and to read Ford's press release about it, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford Recalls Nearly 435,000 Vehicles

Ford is recalling nearly 435,000 cars and SUVs to fix rusting frame parts or faulty seats. The biggest of the two recalls covers nearly 386,000 Ford Escapes from the 2001 through 2004 model years. Ford says the subframes can rust, allowing a control arm to separate and hamper steering control. Ford is aware of one crash but no injuries linked to the problem. The SUVs were originally sold or registered in 20 states and Washington, D.C., where salt is used to clear snow and ice from roads. Six Canadian provinces also are included. Dealers will install a reinforcement brace to fix the problem. The Escapes covered by the recall were built from Oct. 22, 1999 through Dec. 19, 2003 at the Kansas City Assembly plant, and from May 1, 2003 through Jan. 23, 2004 at the Ohio Assembly plant, Ford said in a statement issued Monday. They were originally sold or registered in Connecticut, Iowa, Minnesota, Ohio, Wisconsin, Delaware, Maine, Missouri, Pennsylvania, Maryland, New Hampshire, Rhode Island, Illinois, Massachusetts, New Jersey, Vermont, Indiana, Michigan, New York, West Virginia and Washington, D.C. Also covered are Escapes sold or registered in Ontario, Quebec, Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland & Labrador. The second recall covers 49,000 Ford Fusion, Lincoln MKZ, Ford Escape and C-MAX vehicles from 2013 and 2014. Dealers will replace seat back frames that weren't welded properly. No crashes or injuries have been reported from the problem, Ford said. Recalls Ford