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Help make Lego Icon Bronco a reality [UPDATE]

The Lego Ideas process is a pretty neat concept. The website allows anyone to propose a future kit, and if the project gathers 10,000 supporters within a certain amount of time, then the company investigates building it. The creator even gets a cut of the sales. We saw the operation at work last year with a very cool looking Corvette kit that hasn't hit the next stage quite yet. Now, another creator going by the username Legohero1966 has a fantastic looking replica of the Icon 4X4 Bronco hoping for support. The maker nails the boxy, brawny look of the Icon take on the classic Ford Bronco, and the Lego kit even gets the color pretty close. The miniature SUV also features a visible suspension, a removable top and, according to the description, a reel for the winch is hidden in the bumper. Underneath the body, this model even does a pretty good job of replicating the powertrain. As is expected by these kits, the hood, doors and hatch all open; on this one the spare tire carrier even moves out of the way, too. As of this writing, the Icon Bronco kit only has a little over 400 supporters, and that's a long way from the goal. If you like what you see, give the proposal a closer look on Lego Ideas. UPDATE: The original creator of the Icon Bronco kit, Paul Kim, has advised Autoblog that this Lego Ideas proposal was created without his consent, and he has reported the problem there. You can view more pictures of the Bronco and more of Kim's work, here. Featured Gallery Lego Icon 4X4 Bronco Proposal Design/Style Toys/Games Ford SUV Off-Road Vehicles Performance Classics Lego Ford Bronco icon icon 4x4 icon bronco lego ideas

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.