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2015 Ford F-150 pricing announced, aluminum-bodied truck up just $395

The eagerly anticipated Ford F-150 has had its 2015 pricing announced, adding only a small amount to the pickup's total cost, despite its weight-saving aluminum body. The XL and XLT entry level models only see a $395 boost over the heavier, current-generation, 2014 truck.
The XL starts at $26,615 while the XLT rings up at $31,890. The increase for Lariat is up a similarly negligible $895, to $39,880. Going up the ladder, meanwhile, the leather-intensive King Ranch sees the biggest jump of the F-150 family, with prices increasing $3,515, to $49,460. Finally, picking up the top-end Platinum trim will cost an extra $3,055, with prices starting at $52,155.
The higher prices are being blamed not only on the aluminum bodies, which trim up to 700 pounds of body fat, but on increased levels of standard equipment. While we were expecting a price hike, the fact that the 2015 F-150's volume trims - Ford spokesman Mike Levine told Reuters that the XL and XLT alone cover 70 percent of F-150 sales - have had less than a $400 increase is hugely impressive.

1964 Ford GT40 prototype to be auctioned in April

The Ford GT40 owns a firm spot on the list of the greatest American racecars ever made, being the first car from the United States to take an overall win in the 24 Hours of Le Mans. And now Mecum will auction what it claims is second-oldest GT40 still in existence at its Houston sale on April 12.
The story of the GT40 is fascinating. Henry Ford II attempted to buy Ferrari in the early '60s, but Enzo refused. Ford decided if he couldn't have them, then he would beat the Prancing Horse on the track. Ford went to Carroll Shelby and asked him to spearhead the program. The early cars combined a steel monocoque chassis with Ford's 4.2-liter V8 engine pumping out around 350 horsepower. The first prototype made its public debuted on April 1, 1964, at the New York Auto Show.
Shelby kept building prototypes, including GT/104, which is for sale here. This version featured a lighter steel chassis and was raced at Le Mans in 1964. However, a fire forced it to retire. It was then repainted and had a 4.7-liter (289-cubic-inch) engine fitted. The chassis had its best finish at the 1965 Daytona Continental 2,000 Kilometers where it finished third with Bob Bondurant and Ritchie Ginther behind the wheel. Later that season, it was shipped back to Ford where it was restored and displayed at auto shows until 1971 when the automaker sold it. Since then, it has had many private owners.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.