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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Next SVT Mustang may axe Shelby name, go naturally aspirated

Following our first glimpse at the 2015 Ford Mustang out on the road, the fine folks at Road and Track have divulged some details on what the Blue Oval's next pony might have in store. We've already seen that the car will get some very sleek, Evos-inspired design cues, and an independent rear suspension is indeed in store. These new details, however, concern the muscle car's beating heart.
For starters, the base Ford coupe is expected to carry on with V6 power, likely from the same 3.7-liter unit found in today's car. From there, R&T says the next step up will be a four-cylinder EcoBoost engine, likely displacing 2.3 liters, putting out as much as 350 horsepower. Of course, a Mustang wouldn't be a Mustang without V8 thrust, and R&T states that the 5.0-liter Coyote V8 will continue on into the 2015 car, making something like 450 horsepower.
But it's at the high end of the Mustang range where things will, reportedly, get very, very interesting. Road & Track claims that the top-shelf 'Stang will likely lose the supercharger from its engine, producing a metric crap-ton of naturally aspirated grunt instead. Additionally, the SVT-fettled Mustang will likely be dropping its Shelby moniker, in favor of "a name you're familiar with," according to the magazine (you know, like, Cobra).

2015 Ford Mustang potentially 'leaked' by Car and Driver

Few upcoming debuts have been as eagerly anticipated as the all-new Ford Mustang that's expected to debut shortly as the Mustang's 50th anniversary year approaches. Well, Car and Driver magazine would have us wait no longer as it claims to be leaking Ford's new global pony car early.
Of course what you're looking at is just as likely to be a composite rendering based on what C/D projects the new Mustang to look like, but to our eyes it looks spot on. Combining design traits from the Evos Concept with classic Mustang signatures and Ford's Aston-inspired grille treatment, C/D's images - including a complete 360-degree digital navigator - show a Mustang not only for the modern era, but also for global distribution, taking a quintessentially American car to markets its predecessors were never designed for.
Those global considerations are expected to spell the demise of the outgoing Mustang's holdout live rear axle in favor of an independent suspension, and a slight constricting of the exterior dimensions. And thanks to a separate leak, coming from a digital survey, we have apparent confirmation of what will power the new pony car. While the existing 3.7-liter V6 and 5.0-liter V8 engines will apparently carry over with only slight adjustments in output, the survey confirms a new 2.4-liter turbo four will be positioned in between them, offering slightly more power than the V6 but markedly improved fuel economy for a manageable $560 premium over base.