1966 Ford Thunderbird Base Hardtop 2-door 6.4l on 2040-cars

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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Cosworth double-feature is XCar's a drool-worthy look back

While American fans of Ford performance cars in the '80s and early '90s were loving the 5.0 Mustang, Taurus SHO and, for those who wanted to be a little different, the Merkur XR4Ti, British fans of the Blue Oval were getting their own unique take on speed. The Sierra RS Cosworth (which was similar but not identical to the aforementioned Merkur) and later Escort RS Cosworth were the stuff of dreams with huge wings, hood vents and big power for their time and class. XCar Films aims to find out whether it is little more than nostalgia that makes these classics famous or it really is their legitimate performance. Thanks to its Formula One and racing success, Cosworth was already a well-established performance name in the UK by the time it began selling tuned engines to Ford for the Sierra and Escort. The Sierra RS Cosworth hit the scene in 1986 with a turbocharged, 2.0-liter four-cylinder engine with 204 horsepower and rear-wheel drive. Its huge wing at the back signaled it immediately as something special, and it proved to be a performance powerhouse on and off the track. When it was retired, Ford replaced it with the Escort RS Cosworth that used an upgraded version of the same engine with 217 hp, all-wheel drive and an even bigger rear wing to net yet more racing victories. XCar really gets into the spirit of the time, opening the video with the lo-fi grain of '80s and '90s TV, but to find out whether the Cossies stand up to modern scrutiny, you have to watch the video below. Stay tuned until the end to enjoy them at their best with some vintage motorsports footage. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: Toyota, Mazda team up to 'make cars better'

Toyota and Mazda are teaming for a noble purpose: to "make cars better." That's how the two Japanese automakers termed their partnership, which was announced this week. So what does this actually mean? The companies said they will set up a joint committee to look for areas of cooperation and named safety and the environment as issues they plan to tackle. From a product perspective, it's believed that Toyota is interested in Mazda's Skyactive engine portfolio. In turn, Mazda has its eye on Toyota's fuel-cell and plug-in hybrid technology. While more specifics were not confirmed, the companies said the "agreement will go beyond the traditional framework of cooperation," and it has the potential to be a long-range partnership. "The main purpose of this initiative is to enhance the appeal of our cars," Toyota president Akio Toyoda said at the announcement. Previously, Mazda has licensed Toyota's hybrid tech and assembled compact cars for Toyota in Mexico. Akio Toyoda said these projects "triggered" the automakers to explore further collaboration. Dave Sullivan, product analysis manager for AutoPacific, said the tie-up echoes Daimler's wide-ranging work with the Renault-Nissan alliance. "This could be a well-groomed match due to each having very unique skill sets," he said. OTHER NEWS & NOTES Volvo selects South Carolina for US factory Volvo confirmed this week that it will build its first US factory in South Carolina, with construction set to begin this fall. The company first revealed plans in March, though it didn't announce a site. The plant will have initial annual production of 100,000 units, though the vehicle or vehicles to be assembled were not specified. The factory, located near Charleston, will open in 2018 and ultimately employ 4,000 people. The facility will help Volvo continue its growth strategy, which includes strengthening its presence in the US market, where it wants to sell more than 100,000 cars per year. "Building a plant in the US is a reflection of Volvo Cars' commitment to the US and the key role the US plays in our growth objectives," Lex Kerssemakers, senior vice president, Americas, said in a statement. Ford GT spied on the road The 2017 Ford GT was spotted testing around the Blue Oval's headquarters in Dearborn, MI, this week. The raw body panels were exposed, and they lacked paint or camouflage. It's the first time the GT has been captured on the street after a spring of auto show reveals.