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Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

Ford confirms 1.5-liter EcoBoost four-cylinder engine for 2014 Fusion

Earlier this week, reports were swirling 'round the internet about the 2014 Ford Fusion getting a new 1.5-liter three-cylinder EcoBoost engine. That was... half correct. Ford today confirmed that the 2014 Fusion is, in fact, getting a new 1.5-liter EcoBoost mill, but it has four cylinders, not three.
The new 1.5-liter engine will be the fifth EcoBoost powerplant from Ford Motor Company. Initially to be built at the automaker's Craiova, Romania plant, it will also be offered in the Fusion's twin, the Mondeo, in other markets. This engine will debut at the Shanghai Motor Show next month, and the 1.5-liter is of particular importance in the Chinese market - there is significant tax relief in the People's Republic for vehicles powered by engines with a capacity of 1.5 liters or less.
At a media briefing Thursday, Ford declined to divulge exact power or fuel economy numbers, though Joe Bakaj, vice president of powertrain engineering, told Autoblog that power output should be similar to that of the current 1.6-liter inline-four, and that overall efficiency will be "better than the 1.6." Our earlier report stated that the 1.5-liter four will produce 177 horsepower and 177 pound-feet of torque - losses of 1 hp and 7 lb-ft versus the 1.6-liter engine. Ford states that the 1.5-liter four will feature many of the same technologies used on the company's 1.0-liter EcoBoost inline-three, including an integrated exhaust manifold that recaptures much of the engine's heat.

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.