1963 Ford Thunderbird Convertible on 2040-cars

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Fusion getting substantial refresh for 2017

It's only been a couple of years since Ford rolled out the current Fusion, but if these spy shots are anything to go by, it's already planning what appears to be a substantial update for the mid-size sedan.
According to our paparazzi on the ground, the new Fusion is being prepared for launch late in 2016 or early 2017. Although heavily camouflaged to keep it from prying eyes such as ours, it appears that the updated Fusion will tone down the Aston Martin-style grille, ditch the small corner window with revised front side glass and tweak the vehicle's overall shape. But there's more to the new Fusion than a styling adjustment, and our spy photographers have caught a glimpse inside and taken us along.
Apparently the new Fusion is to get a completely overhauled interior with soft-touch surfaces and matte wood trim to make it seem more upscale. There's an all-new rotary gear selector (like you'd find on a Jaguar, for example) hinting at the implementation of a new nine-speed automatic transmission. The prototype appears to be packing the Microsoft SYNC system, suggesting that the new Blackberry QNX system isn't ready quite yet - though that doesn't necessarily mean it won't be ready by the time the new Fusion is.

Old vs. new debate gets new life with $25,000 Fiesta ST vs. E46 M3 showdown

You know who you are. There's probably a few of you reading; the ones that say, "Why would I spend $27,000 on a new Mazda MX-5 when I could get a used Chevrolet Corvette with more power." Yes, we're talking to you, used car proponents. While it is a fair argument, it's not like used cars don't come with drawbacks of their own, though.
In an attempt to put this new-versus-used argument to bed once and for all, Matt Farah of the The Smoking Tire has picked up a pair of $25,000 cars - a used, but lightly modified, 2003 BMW M3 and a 2013 Ford Fiesta ST. Naturally, there's a comparison.
Farah, as he's wont to do, does get into the nitty gritty of what each car is like to drive, and discusses the merits of used and new-car shopping. But as he rightly points out while testing the M3, "So, it is a good car. But like any used car, it really does depend on the individual car."