1962 Ford Thunderbird Convertible, W/roadster Tonneau, Rebuilt 390, Ca Orig Car on 2040-cars

Auto blog

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Creations n' Chrome Top Notch Mustang is a one-of-a-kind fox

Is there a cooler car from the 1980s and early 90s to mod than a Fox-body Ford Mustang? No, there isn't. If you disagree with us, we suggest you have a look at this 1990 Mustang Coupe, which just might change your mind. Although considering just how extensively modified this car - the Top Notch Mustang from Creations n' Chrome - is, we wonder just how much Ford is left in this old pony.
It rides on a custom race tube chassis that weighs a scant 700 pounds, while carbon-fiber bits and bobs help lower the overall curb weight to a mere 2,400 pounds. When paired with supercharged, 5.0-liter, Aluminator V8 from Ford Racing, the results are, doubtlessly, exciting. 855 horsepower at the rear wheels and 667 pound-feet of torque are available from that force-fed V8 should be just plenty for this car's intended purpose of running in standing-mile competitions.
The Top Notch Mustang is more extreme than just weight savings and a big engine, though. That 5.0-liter is essentially in what's known as a front-mid layout - where the engine is actually behind the front axle. In this case, the 5.0-liter V8 is 17 inches further back than a factory Fox-body, for better weight distribution. As a result, the cabin has been completely overhauled. An SLA front suspension, wheels from HRE, Wilwood brakes and Sparco interior items round out the extensive list of mods.