1962 Ford Thunderbird on 2040-cars

Auto blog

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Ford Focus refresh shots leak ahead of Geneva

In case you haven't been paying attention, Ford has been gradually redesigning its lineup to sport a familiar face. The Aston Martin-inspired grille shape debuted on the Fusion and was soon applied to the Fiesta. Even the front end of the new Mustang takes its cues from the same, and we're sure other models will soon be made-over to fall in line. The next on the docket? The Focus.
Set to be unveiled in little over a week at the Geneva Motor Show, the revised Focus has leaked out a tad early, revealing a mild facelift that bears that same trapezoidal grille with horizontal slats. Along with the new grille, the headlights, lower fascia and hood appear to have been reshaped. Around back there appears to be a new rear bumper and taillights, but otherwise the shape remains largely the same as the current model.
Expect the updates to be applied to all bodystyles offered around the world, including the hatchback, wagon and sedan. The engine lineup is expected to carry over largely unchanged, though the plug-in hybrid powertrain from the C-Max Energi could port over to the revised Focus. Plus Ford seems to have taken the opportunity to spruce things up in the cabin some. Check it out in the image gallery above and watch this space for the official announcement as we pack our bags for Switzerland.