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Final 2015 Ford Edge performance and fuel economy data released

Ford unveiled the brawny look and heap of new tech of the all-new 2015 Edge last summer, and confirmed some of the pricing in November. However, until now buyers couldn't be entirely sure what they are getting for that money in terms of power and fuel economy, but the Blue Oval is finally spilling all the beans. For customers looking for performance, the Edge Sport is the place to be with its stiffer suspension and plusher interior. The trim level uses a version of the 2.7-liter EcoBoost V6 found in the latest F-150, but in this case the engine is tuned to 315 horsepower and 350 pound-feet of torque. That's a 10 percent jump in power and 25 percent improvement in torque compared to the naturally aspirated 3.7-liter V6 in the last-gen model, according to Ford. The mill should be a bit more useable too with peak twist coming on at 2,750 rpm, rather than 4,000 rpm in the previous Edge, and the Active Noise Cancellation system should keep it quiet inside, too. Front-wheel-drive versions of the Sport get EPA-estimated economy of 18 miles per gallon city, 27 mpg highway and 21 mpg combined. Opting for all-wheel drive reduces the figures to 17/24/20, respectively. Of course, not everyone is looking for the power of the Sport trim. In a first for Ford, the standard engine for the Edge is a 2.0-liter EcoBoost four-cylinder with 245 hp and 275 lb-ft. In front-wheel-drive form, it's rated at 20/30/24 mpg or with all-wheel drive at 20/28/23. For something in the middle the naturally aspirated 3.5-liter V6 brings 280 hp and 250 lb-ft of torque and carries EPA estimates of 18/26/21 with front-wheel drive or 17/25/20 when powering all four wheels. Every powertrain gets a six-speed automatic. Sales for the latest Edge begin this spring starting at $28,100, plus $895 destination on all models. Upgrading to the Sport pushes the price up to $38,100. Performance and Power: 2015 Ford Edge Sport Certified as Highest-Performing Edge Yet • 2015 Ford Edge Sport is the most powerful Edge yet, thanks to a 2.7-liter EcoBoost® V6 making 315 horsepower and 350 lb.-ft. of torque • All-new Edge Sport, re-engineered from the ground up, features special sport-tuned suspension, specific Sport styling for exterior and interior, and a long list of available driver-assist technologies • Scheduled to go on sale this spring, pricing for 2015 Ford Edge starts at $28,100; Edge Sport starts at $38,100 – only a $500 increase from 2014 DEARBORN, Mich., Feb.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Uber releases fleet of self-driving vehicles to select few in Pittsburgh

Starting today, a select group of Uber users in Pittsburgh, PA will have the ability to request a self-driving vehicle. If a self-driving vehicle is in the area, Uber will send it, as well as a safety driver, to drive loyal customers to their destination. The announcement to give customers the opportunity to get a ride in one of Uber's self-driving vehicles comes roughly a year and a half after the company set up its Advanced Technologies Center in the city. On Tuesday, the company offered a few members of the press the opportunity to ride in one of the company's self-driving cars. The fleet, despite Uber's collaboration with Volvo, was comprised of 14 Ford Fusions equipped with a host of self-driving technology, reports TechCrunch. Uber is giving away free rides as a way to obtain real-world testing, which is crucial for self-driving technology. Recently, nuTonomoy beat Uber to the punch by launching the world's first autonomous taxis in Singapore. While the choice to release its self-driving cars in Pittsburgh mainly comes down to the fact that its ATC is located there, the city faces four seasons and its difficult streets that are comprised of bridges, railroad lines, and an irregular grid layout will prove to be a challenge for the autonomous cars. Since the self-driving vehicles are still being tested, the cars will come with two full-time Uber employees. One employee will loosely grasp the car's steering wheel, ready to take over if something goes awry, while the other will monitor the computer's software. As TechCrunch points out, Uber's autonomous vehicles drove in a similar manner to a regular driver. It obeyed traffic laws, mimicked a driver by coming to stops gently and at other times abruptly, as well as driving slightly into another lane to dodge a poorly-parked vehicle, reports TechCrunch. There's no word on whether regular Uber customers will get a ride in one of the company's Fusions or one of the Volvo's that its working on. Automakers and companies alike have been in a race to put autonomous vehicles on the road. Tesla recently updated its Autopilot system, Apple laid off dozens of employees to reboot its self-driving car project, and Google is working giving its autonomous vehicle the ability to detect emergency vehicles. While this is a large step for Uber, vehicles with autonomous capabilities still have a long way to go.