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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Ford-sponsored survey says a third of Brits have snapped a 'selfie' while driving [w/videos]

Talking on the phone while driving isn't advisable, and texting while driving is downright dangerous. Considering those truths, the fact that we even need to point this out this is incredibly disturbing: taking "selfies" while behind the wheel is exceptionally stupid. But, it's a thing that a third of 18- to 24-year-old British drivers have copped to doing, according to a new study from Ford.
Ford, through its Driving Skills for Life program, surveyed 7,000 smartphone owners from across Europe, all aged between 18 and 24, and found that young British drivers were more likely to snap a selfie while behind the wheel than their counterparts in Germany, France, Romania, Italy, Spain and Belgium.
According to the study, the average selfie takes 14 seconds, which, while traveling at 60 miles per hour, is long enough to travel over the length of nearly four football fields (the Ford study uses soccer fields, but we translated it to football, because, you know, America). That's an extremely dangerous distance to not be focused on the road.

Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.