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Help make Lego Icon Bronco a reality [UPDATE]

The Lego Ideas process is a pretty neat concept. The website allows anyone to propose a future kit, and if the project gathers 10,000 supporters within a certain amount of time, then the company investigates building it. The creator even gets a cut of the sales. We saw the operation at work last year with a very cool looking Corvette kit that hasn't hit the next stage quite yet. Now, another creator going by the username Legohero1966 has a fantastic looking replica of the Icon 4X4 Bronco hoping for support. The maker nails the boxy, brawny look of the Icon take on the classic Ford Bronco, and the Lego kit even gets the color pretty close. The miniature SUV also features a visible suspension, a removable top and, according to the description, a reel for the winch is hidden in the bumper. Underneath the body, this model even does a pretty good job of replicating the powertrain. As is expected by these kits, the hood, doors and hatch all open; on this one the spare tire carrier even moves out of the way, too. As of this writing, the Icon Bronco kit only has a little over 400 supporters, and that's a long way from the goal. If you like what you see, give the proposal a closer look on Lego Ideas. UPDATE: The original creator of the Icon Bronco kit, Paul Kim, has advised Autoblog that this Lego Ideas proposal was created without his consent, and he has reported the problem there. You can view more pictures of the Bronco and more of Kim's work, here. Featured Gallery Lego Icon 4X4 Bronco Proposal Design/Style Toys/Games Ford SUV Off-Road Vehicles Performance Classics Lego Ford Bronco icon icon 4x4 icon bronco lego ideas

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford opens the doors on its Swedish rally skunkworks

It's always amazing to see how different kinds of racecars are made. Formula One racers are often constructed in modern architectural marvels that hint at some of the cutting-edge technology going into the racing. Conversely, rallying is all about sliding around on a varied course as fast as possible, but it often leaves a vehicle caked in mud. So it makes some sense Olsbergs MSE, or simply (OMSE) rally car shop in Nynashamn, Sweden, shows technological sophistication in a more down-to-earth setting. It builds Ford Fiesta ST racers for Global Rallycross there, and this new video gives viewers a tour through the work.
Former rally driver Andreas Eriksson runs OMSE. These days instead of racing, he and the company's 46 employees are building Ford racers from scratch. A ton of work goes into constructing each one, and according to Eriksson, it takes 400 hours to complete each body. At times, things are so busy that some of the technicians live in the shop in apartments that are on premises. There's even a restaurant to keep them fed. Sadly the dyno room is empty during this visit, though.
By the time OMSE is done, a rallycross car might resemble a Fiesta ST on the outside, but as you see in the video, it's a completely different beast underneath. Check out the work it takes to build one of them, and scroll down to read more about it in the official release.