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Ford F-150 extended cab struggles in IIHS small overlap test

Update: Ford issued a statement to Autoblog to clarify the results of the test and dispute the IIHS repair cost estimates. A quote from a Ford representative has been added to the story. See the full statement below the IIHS press release. Of all the vehicles undergoing crash tests this year, few will be as closely watched as the new 2015 Ford F-150. That's not only because it remains the top-selling vehicle in America year after year, but also because it features an aluminum body instead of steel. While the F-150 performed well in the Insurance Institute for Highway Safety test, one factor prompted the institute to undertake a second round of testing that uncovered a problem. Like most full-size pickups, the F-150 is available in several cab styles: the regular two-door, the extended SuperCab and the four-door SuperCrew. The IIHS typically takes the most popular version of a particular model for testing, and in the Ford truck's case that meant the SuperCrew. The F-150 performed well in all the tests the IIHS put it through, including the small overlap test in which the vehicle is driven 40 miles per hour into a five-foot-tall barrier impacting the front left corner of the vehicle. Its overall performance in the tests earned the F-150 a Top Safety Pick rating, missing out on the higher Top Safety Pick + rating only because it doesn't have an automatic braking system. But how do the other versions of Ford's best-seller hold up? Given that even less popular versions of the F-150 still sell more than many other vehicles on the market, the IIHS put an extended cab through the same battery of tests. It performed comparably except in one area: the small overlap test. In that case, the extended cab model's steering column was pushed eight inches into the cabin (dangerously close to the crash test dummy's chest), the dummy's head missed the airbag almost entirely and hit the instrument panel, and the dummy's legs would risk sustaining "moderate" injuries. The reason for the disparity is that "Ford added structural elements to the crew cab's front frame to earn a good small overlap rating and a Top Safety Pick award but didn't do the same for the extended cab," according to the Institute's chief research officer David Zuby. "That shortchanges buyers who might pick the extended cab thinking it offers the same protection in this type of crash as the crew cab.

Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.

Ford F-150, Toyota Tacoma top ASG list of most eco-friendly trucks

No one's going to confuse the massively popular Ford F-150 pickup truck with a green vehicle, but at least it performs well in an environmental sense when compared to its brethren. The Automotive Science Group (ASG) took on the odd (to us, at least) task of measuring which pickup trucks are friendliest to the environment and found that the big seller in the Blue Oval's flagship F-series came up big, while the Toyota Tacoma came up, well, slightly smaller. That's a good thing. Among the 245 light-duty trucks that ASG studied, the 3.7-liter V6-powered F-150 won ASG's award for full-size trucks for both regular and crew cabs. Meanwhile, the 2.7-liter Toyota Tacoma, with its fuel-economy rating of 23 miles per gallon combined, had smallest overall life-cycle carbon footprint and won ASG's two mid-sized categories. Finally, the Chevrolet Silverado won best all-around performance in the full-size extended-cab category. The ASG factored in eco-friendliness, price and social performance (which is measured by, "considering the rights of those charged with vehicle manufacture and assembly") to come up with its findings. Sales of Ford's F-Series trucks rose 8.4 percent last year to 74,592 units and accounted for more than a third of the total 2013 sales of Ford and its Lincoln unit. Check out the ASG's press release below. Truck Buyers Faced With "Eco" Options Galore Which 2014 full-size trucks warrant eco claims? 25 March 2014 [Santa Rosa, CA] – With a myriad of eco-branded trucks hitting the North American marketplace in 2014 – from Ford's EcoBoost and GM's EcoTec3 to Ram's latest addition, the EcoDiesel – the Automotive Science Group (ASG) was prompted to offer an objective, scientifically-based assessment to determine exactly which 2014 trucks actually earn their "eco" badge. According to ASG and the principles of ecological economics, a vehicle's eco-rating must be multi-faceted to include both environmental and economic considerations, and so the Group's proprietary rating platform – the Automotive Performance Index – does just that. Using a unique combination of vehicle data inputs that include conventional specifications as well as social, environmental and economic performance indicators, ASG's vehicle assessments empower consumers to make choices based on one's personal principles and financial requisites.