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Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.

Ford profits soar as problems mount

Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.
The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits - the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."

Ford Mustang GT350, GT350R order guide leaks online

Nary a day after the end of the 2015 Detroit Auto Show media days, a bombshell has been dropped in the form of the order guides for the new Shelby GT350 and GT350R. A draft of the complete guide for both track weapons popped up in the forums of Mustang6G, offering the car's biggest fans the most detailed look yet at how the new models can be outfitted. Arguably the most notable news is that Ford lists both cars not as 2016 models, but as 2015s. Wearing the codes 900A and 920A for the GT350 and GT350R, respectively, Ford lists eight available colors, including standard Mustang shades, like Oxford White, Race Red and Competition Orange, as well as a pair of exclusive hues, in Avalanche Gray and Shadow Black. Notably, neither vehicle can be optioned in the gorgeous Liquid Blue of the GT350R show car. Stripe packages are aplenty on the hottest Mustangs, with black, white and blue stripes available on both models. The R cars, though, will be distinguishable by red accents on its optional stripe groups. The standard model will feature an ebony interior, while the high-performance 'Stang will have an ebony cabin with red accents. Aesthetics aside, this order guide gives us the deepest look yet at the available equipment on both models. Not surprisingly, the options list is quite small, with the standard GT350 offering just two packages, racing stripes and a black roof (which we bet will be mutually exclusive with the stripe jobs). The standard car's Technology Pack adds MagneRide, "heavy-duty" front springs, navigation with Sync 3, leather-wrapped, climate-controlled power seats, satellite radio, dual-zone climate control and selectable driving modes. The Track Pack, meanwhile, adds the same driver-selectable modes, MagneRide and the stiffened front springs as the Tech Pack, along with coolers for the engine oil, trans and diff and a strut-tower brace. These two packs are mutually exclusive. Of course, if you're in the market for the GT350R, your only option is the Electronics Pack, which basically adds features deleted by your high-performance trim, such as a stereo and climate control. On top of that, you'll get Sync 3 with navigation and satellite radio. Head over to the Mustang6G forums for a look at the entire order guide.