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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

BMW V8-powered Ford Model A is the definition of Hot Rod

Today, hotrodding has a pretty staid definition. Take one classic American car, add one classic American V8, sprinkle with tire smoke and you pretty much have every hot rod to roll out of a shop in the last 40 years. Mike Borroughs knows it wasn't always this way. Once upon a time, getting your bucket to go faster meant grabbing whatever parts were lazing about the yard, bolting them together with a bit of ingenuity and laughing your way down the quarter mile. It's in that spirit that Burroughs built his 1928 Ford Model A.
Rather than turn to the tired flathead or the common Chevrolet small block, Burroughs plucked a 4.0-liter V8 from a 1995 BMW 7 Series. With 300 horsepower and 300 pound-feet of torque, the engine has no trouble shuffling the old A around town. He had to build a custom chassis to get everything to cooperate, but the result is a 1,500-pound heathen that looks built to harass dry lake beds. You can check it out in the video below. Be warned, the soundtrack by Hanni el Khatib may not be safe for work - awesomeness of this caliber rarely is.