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Ford exec downplays idea of aluminum-intensive cars

Ford certainly made waves when it rolled out the all-new 2015 F-150 made primarily out of aluminum. But while trimming weight off its vehicles is a top priority for the Detroit automaker, we shouldn't expect the lightweight metal to be used as widely on passenger cars as it has been on its new pickup. Speaking at the Automotive News World Congress on Wednesday, top Ford exec Joe Hinrichs said that using aluminum in passenger cars isn't as beneficial as it is in trucks – primarily because the weight savings isn't as dramatic, or as deeply needed. Though improved fuel economy is certainly one advantage of aluminum construction in a truck like the F-150, low prices at the pump have prompted Ford to highlight another advantage, and that's capability: With less weight on its own, a lighter-weight truck can carry and tow more than a heavier one, because it all comes down to combined weight ratings. Ford is expected to make the new F-Series Super Duty largely out of aluminum for the same reasons, and we wouldn't be surprised to see the next Expedition use the material as well. But while certain components in Ford passenger cars will be made of aluminum, we shouldn't expect entire chassis and bodywork assemblies to use the material as extensively as on the F-150, or on more upscale passenger cars from the likes of Audi or Jaguar. Dearborn is, however, investing in other lightweight materials. It has a joint venture with Dow Chemical to put carbon fiber into mass production, much as BMW has with its i3. The Blue Oval will use a combination of carbon and aluminum on its 2017 GT supercar, and it has stripped weight by removing amenities from the 2016 Mustang GT350R, but apparently neither is a method Ford can practically apply to its volume models. Related Video: Featured Gallery 2015 Ford F-150 View 36 Photos News Source: TheDetroitBureau.com, Automotive News - sub. req.Tip: Ford Green Ford aluminum joe hinrichs

Ford profits soar as problems mount

Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.
The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits - the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."

F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.