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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford recalling 65k Fusions from 2014 and 2015 because key can be removed

Ford is recalling an estimated 64,869 examples of the 2014-2015 Fusion, Fusion Energi and Fusion Hybrid in North America because the key can be removed when the vehicle isn't in Park under certain conditions. Specifically, the campaign covers 56,479 units in the US, 6,048 in Canada and 2,342 in Mexico, according to the automaker's tally on November 11.
Ford says a programming problem in the instrument cluster means that the key can be removed 30 minutes after the ignition is turned off, even if the transmission is not in Park. The situation where this could happen seems quite limited, and the company is not aware of any accidents or injuries related to the issue. However, the fault puts the vehicle out of compliance with federal regulations covering theft protection and rollaways, and must be repaired.
The fix is easy: Ford will reprogram the instrument cluster at no cost to consumers. According to Ford spokesperson Kelli Felker in an email to Autoblog, "We will notify customers the week of January 5th." Scroll down to read Ford's announcement.

Has the 2015 Ford Mustang gained hundreds of pounds?

Automakers face competing interests when it comes to developing a new generation of vehicle. On the one hand, companies want to build their cars to be safer and better handling, with more equipment and maybe even larger dimensions over the model it's replacing. On the other hand, they strive to keep weight down to the benefit of both performance and fuel consumption. Usually something has to give, and in the case of the new 2015 Ford Mustang, those efforts may have resulted in a weight penalty of two or three hundred pounds.
This according to Blue Oval modifier Steeda Autosports, which states that "the 2015 Mustang ended up gaining 200-300 pounds in this remake". Despite the Mustang not being on the market yet, it would appear the leading Ford aftermarketer has been given early access to the 2015 model to help jumpstart its tuning efforts (a rather common development among trusted tuners). If Steeda's assertion is accurate, that would make the challenge of getting the new pony car up to speed for both Ford and aftermarket customizers like Steeda that much greater.
We're waiting for official word from Ford on the veracity of Steeda's claim, but if true, it's bound to be a bit of disappointing news for legions of Blue Oval performance enthusiasts. Watch this space for more.