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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.

2015 Ford F-150 to get 2.7-liter EcoBoost?

As we prepare for the arrival of the all-new, next-generation Ford F-150, rumors about the new truck are picking up steam. Naturally, many of said rumors aren't just related to the way the truck will look (it's expected to take design cues from the Atlas concept shown above), they're tied to what's going to motivate the Blue Oval mainstay, with Ford's EcoBoost range likely to play an increasingly key role. While we're still expecting the current 3.5-liter, twin-turbocharged V6 to retain its position as a premium alternative to Ford's naturally aspirated V6 and V8, a Canadian automotive news site is proposing that the Dearborn automaker is also preparing a new, more fuel-efficient downsized EcoBoost option.
Autos.ca is reporting that a new, 2.7-liter, twin-turbocharged V6 could find its way into the lighter, aluminum-intensive truck. The new engine supposedly makes use of asymmetrical turbos to generate 320 horsepower and 370 pound-feet of torque - substantially more impressive numbers than the current 3.7-liter base engine's 302 ponies and 278 lb-ft - while offering improved fuel economy and emissions. The new 2.7 EcoBoost (internally dubbed "Nano") isn't expected to supplant the naturally aspirated V6 as the F-150's base engine, it's expected to slot in above directly it.
Naturally, we're prescribing more than a few grains of salt to go with these rumors, at least until Ford debuts the next F-150 at the 2014 Detroit Auto Show, a reveal we'll be covering in a mere two weeks.