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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

Ford GT concept adorns Forza 6 cover

Ford has rolled in to the Detroit Auto Show this week with a staggering array of performance machinery, including the new GT Concept, Mustang GT350R and F-150 Raptor. That's the exciting part. The thing is, that most of us won't have the opportunity to drive any of them, let alone really wring them out on the track. Fortunately, they'll all feature in the upcoming release of Forza 6. Not only that, but the new Ford GT will adorn the box cover as well. Featuring on the cover of the latest installment of what Microsoft (citing Metacritic ratings) says is "the highest-rated racing series of the past decade" would be a coveted place of honor for any automaker. The box art for the original version (at least the one first released in North America) featured a modified Acura NSX, followed by a Nissan 350Z drifter on Forza Motorsport 2, an Audi R8 on Forza 3, Ferrari 458 Italia on Forza 4, an SRT Viper on Forza Horizon, the McLaren P1 on Forza 5 and the Lamborghini Huracan on Forza Horizon 2. This, then, will be the first time a Ford will be the poster child for a new version of the popular game. With carbon-fiber construction, active aero and a twin-turbo EcoBoost V6 pumping out over 600 horsepower, it strikes us as a place well deserved by Dearborn's finest. Microsoft and Ford Unveil Ford GT as the Cover Car for "Forza Motorsport 6" Debuting Exclusively on Xbox One Ford's new line of performance vehicles will star in Microsoft's newest and most advanced racing game DETROIT – Jan. 12, 2015 – Microsoft, Turn 10 Studios and Ford unveiled their new collaboration today at the North American International Auto Show, announcing the all-new Ford GT ultra-high performance supercar as the featured cover car in the next iteration of the acclaimed racing simulation franchise for Xbox, "Forza Motorsport 6," launching exclusively on Xbox One. The GT serves as a technology showcase for Ford with its ultra-efficient EcoBoost engine performance, advanced aerodynamics and lightweight carbon fiber construction. It begins arriving in dealerships in select markets globally late next year. In addition, the companies revealed that Ford's performance vehicle line-up will appear in "Forza Motorsport 6." This includes the GT, Shelby® GT350 Mustang and F-150 Raptor debuted by Ford earlier today at the auto show.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.