57 Ford Ranchero on 2040-cars

Auto blog

2015 Ford Focus ST gets sleeker style, improved dynamics

The Brits don't really have a major auto show these days. Not in a conventional sense, anyway, with stationary vehicles under floodlights in a closed exposition space. What they do have, you could argue, is much better: the Goodwood Festival of Speed, where the public can view the latest machinery not only under an open sky, but in motion as well, speeding up Lord March's front lawn. And this year, British automakers are rolling in with some very enticing new metal.
In the past few days alone we've confirmed the McLaren 650S GT3 and MSO, Jaguar F-Type Project 7, Range Rover Sport SVR and Ariel Ace will all be revealed for the first time at Goodwood this weekend. Ford isn't, strictly speaking, a British automaker, but for all its history in the UK, it might as well. So it's chosen Goodwood as the site to unveil its refreshed Focus ST.
The upgraded Blue Oval hot hatch still packs a 2.0-liter turbo four with 252 horsepower and 270 pound-feet of torque driving through a six-speed manual to the front wheels, so we're not expecting much change in measurable performance. But Ford has given the new Focus ST a new front suspension setup and a new electric power-assisted steering rack that combine to promise improved handling.

Ford Australia pulls the ol' talking car prank

Siri from Apple has proven that being able to talk to your technology doesn't always work perfectly. But what if it could eventually go far enough to give a personality to inanimate objects like our cars? Ford took just this path to comedic effect by playing a prank on many unsuspecting Australians, in a new commercial for its EcoSport compact crossover.
The Aussies seem very nonchalant about having a random parked car talk to them, and they seem surprisingly game when it asks them to get in, call a celebrity and tell a joke. (We're guessing there are some hilarious outtakes, too.) Scroll down to watch some folks from Down Under have a conversation with Ford's CUV.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.