1972 Ford Ranchero Gt 351c Cobrajet on 2040-cars

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Ford is building this sweet back-to-basics SUV in Brazil

We're use to forbidden fruit teasing us in Europe. Hatchbacks and diesels from Renault, Citroën, Peugeot, Skoda, SEAT and Alfa Romeo have been a regular torment that we've grown accustomed to over the years. This vehicle, though, is one piece of forbidden fruit we aren't entirely sure we can get over. We need it.
It's called the Ford Troller T4, and if you accidentally read that as either "reborn Ford Bronco" or "Americanized Land Rover Defender," we wouldn't be rushing to correct you. It's a basic, badass SUV, and is the first new vehicle to come from Troller since Ford gobbled it up in 2007. For those with longer memories, you'll recognize this vehicle from the concept that preceded it, the Ford T-R Concept. The production model remains remarkably true to the T-R, as well as past Trollers, but it's a slightly more modern look overall, with LED taillights, contrasting colors
You'll have to bear with us on the details, as we've been forced to rely on the notoriously literal Google Translate to convert the original Portuguese into English, which means some of the details were lost along the way.

Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.

Winnebago re-introduces classic Brave RV [w/video]

Winnebago is saying 'Let's do the time warp again,' using its new Brave RV to do it – have a look at the first Winnebago RV from 1966 and you'll know exactly where this one comes from. The modern version of this swinging sixties motorhome is accurate from its size, either 26- or 27-foot version, to its trademark eyebrow above the front windshield. The foldaway bunk above the front seats that necessitated the eyebrow design has been updated, and is now a power bed that descends from the ceiling. It is among a set of standard features that also includes a 19-foot motorized awning, leveling jacks at all four corners, heated mirrors, LED ceiling lights, two available floorplans and detailing like a workstation for the front passenger, a sliding dash cluster and and a waterfall countertop in the kitchen with built-in extensions. The Brave sits on a Ford F53 chassis complete with its Triton V10 engine and five-speed automatic transmission. No word yet on any potential diesel alternatives. Naturally, that 1966 price of $4,000 will also come in for an update, but the company hasn't yet revealed it. The good folks from Winnebago will be happy to take you on a thorough personal tour of the Brave in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Winnebago via YouTubeTip: John Auto News Ford Truck Special and Limited Editions Videos motorhome recreational vehicles winnebago