1968 Ford Ranchero on 2040-cars

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Fallon picks Ford F-150 King Ranch, launches dealership contest

New truck! Jimmy Fallon of The Tonight Show has been searching for the perfect new truck for a few weeks now, soliciting help from all corners in the process. Last night, Fallon made the announcement that the Ford F-150 King Ranch - in all of its cowboy glory - had been picked as his big winner.
To add some more spice to a storyline that now dips deeply into the realm of the advertorial, Fallon also announced a contest to see which Ford dealership would get the privilege of selling him the King Ranch. Dubbed "Fingers on a 4x4" The Tonight Show has invited 10 dealer reps from around the country to keep their hands on Jimmy's F-150 for as long as possible. Last salesperson standing wins.
Watch Fallon make his pick and introduce the dealer reps below, and be sure to click on the second video for a live-streaming feed of Fingers on a 4x4 in action (the contest seems to be going strong).

2013 Ford F-150 SVT Raptor Supercrew

I'm not normally a pickup kind of guy, but the 2013 Ford F-150 SVT Raptor won me over nearly instantly. The street-legal trophy truck - there is really no other way to accurately describe it - is big, brawny and incredibly capable. Let's just say it's every bit the monster it visually portrays. I spent a week pretending I was one of Ford's Baja 1000 drivers, but lacking desert sand, I headed into the local mountains where a mild winter storm had dropped a couple inches of fresh snow on my favorite off-road park. The Ford was, for the most part, practically unstoppable.
Ford offers its SVT Raptor package on Supercab and Supercrew platforms with the five-foot, five-inch bed. The Supercrew I tested rides on a 144-inch wheelbase (about a foot longer than the Supercab). In addition to its cosmetic differences when compared to the standard F-150 - there isn't a young boy on the planet who doesn't think the matte black Ford grille is cool - the Raptor has a 73.6-inch track - nearly seven inches wider than the track on the standard F-150.
After upgrading the F-150 SVT Raptor significantly for the 2012 model year, there are only a few changes for 2013. The list includes standard high-intensity discharge (HID) headlamps, Hill Descent Control, forged beadlock-capable wheels, and the new matte Terrain color (aka "Desert Storm") option seen on my test model.