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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Feds Probe Power Steering In 938,000 Ford Midsize Cars

U.S. safety regulators are investigating complaints that the power-assisted steering can suddenly fail on three Ford midsize car models. The probe covers 938,000 Ford Fusion and Lincoln MKZ cars from the 2010 through 2012 model years, as well as the 2010 and 2011 Mercury Milan. The National Highway Traffic Safety Administration says it has received 508 complaints alleging that the cars lost power-assisted steering, causing increased steering effort. Four complaints say the problem caused crashes, but no injuries were reported. The agency says in documents posted Monday on its website that in many cases, a warning message appeared as the failure happened. Restarting the car corrected the problem in some cases, but the problem returned in others. The agency says it will check the scope and frequency of a problem. It could seek a recall. Ford says it's cooperating with the probe. Shares of Ford Motor Co. rose 6 cents to $14.65 in morning trading Monday. Its shares are down 14 percent over the past year. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Ford Lincoln NHTSA Ford Motor Company power steering mercury milan investigation

Ford Australia reveals updated Territory, Falcon via Twitter

Ford may have tied together much of its global lineup under the One Ford campaign, but one market where it still offers unique products is Australia. That will soon draw to a close as well, but before it does, the Blue Oval's Aussie operations are rolling out refreshed versions of its two unique products. For the moment, Ford isn't revealing much in the way of powertrain details, but it has shown off a couple of snaps of the revised products on its in-market Twitter feed.
First up is the new Territory. The SUV is neither based on a front-drive crossover platform nor on a truck frame, but shares its rear-drive underpinnings with the Falcon, taking it a step beyond the Falcon wagon alongside which it sits in Ford's Aussie range. Like the outgoing third-generation SZ Territory, the facelifted version is dominated by a narrow grille and larger front air dam, but further punctuates its big-chinned look with more rugged lower cladding and other metallic inserts that bring its look up to date.
And there's the Falcon, which Ford revealed in XR8 trim just last week and is now presenting in G6E spec. If the XR8 is the performance model, the G6E is the luxury version, swapping in more refined trim like a chrome-slat grille (instead of a black honeycomb), chrome foglamp surrounds, less-aggressive multi-spoke wheels (instead of five-spokes) and a flatter hood (instead of a power bulge). Otherwise, it looks essentially the same as the one we saw last week, its facelift bringing it more in line with the smaller, front-drive Mondeo (which we know here as the Fusion) and other members of the Ford family.