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Ford expands air bag recall nationwide

Ford Motor Co. has agreed to government demands to expand a driver's side air bag inflator recall to the entire U.S. The move announced Thursday adds 447,000 Ford vehicles to the list of those recalled due to driver's inflators made by Japan's Takata Corp. The inflators can explode with too much force, spewing shrapnel into drivers and passengers. Ford's action puts pressure on BMW and Chrysler, the only two automakers that haven't agreed to national recalls. The National Highway Traffic Safety Administration made the demand of five automakers, saying the inflators are dangerous. Honda and Mazda already took their recalls national. Previously the recalls were limited to high-humidity states mainly along the Gulf Coast. The Ford national recall covers certain 2005 to 2008 Mustangs and 2005 and 2006 GT sports cars. The company also announced it would recall the same cars in Canada, Mexico and a few other countries. Thursday's announcement brings to just over 502,000 the number of Ford vehicles under recall for Takata driver's side air bags. The company said it knows of one accident and injury from the problems, in a 2007 Mustang in North Carolina. Dealers will replace the inflators at no cost to customers. Last month, NHTSA demanded that Takata and the five automakers recall driver's inflators across the nation.Takata and Chrysler have refused and could face legal action. BMW says it's still evaluating the demand. Takata hired the New York public relations firm Sard Verbinnen & Co. and took out full-page advertisements Thursday in newspapers including The New York Times, The Wall Street Journal and three German publications. The ads, featuring a letter from Chairman and CEO Shigehisa Takata, said the company will work with NHTSA and automakers to expand the recalls by increasing production capacity for replacement air bags. The company said it's exploring whether other companies' air bags can be used in replacement kits, and it's increasing testing to find the exact cause of the problems. "Takata will work in unison with automakers to advance our common goal of putting the safety of customers first," the letter said. But in documents filed with NHTSA, Takata refused to do a national recall, saying it's not supported by testing data. The company also said NHTSA didn't have the authority to order a parts supplier to do a recall, and that only automakers can conduct them.

5 classic trucks and their polarizing modern revivals

EVs are helping eliminate Detroit's gas-guzzling problem. Some revivals of gas-powered classics are getting the EV treatment.  But not every revived model looks exactly like its original counterpart. We're in a new era of hulking Detroit metal, and you can thank EVs. Americans can't get enough of their big, beefy trucks and SUVs. But for many years, some of the biggest gas guzzlers fell out of fashion as gas prices rose and emissions regulations tightened. But in the past few years, some of the most iconic American truck nameplates have been brought back to life with electric motors, like the GMC Hummer. In other cases, as with the Ford Bronco, improvements in engine technology and more interest in rugged adventure vehicles made a gas-powered revival possible. Even some revivals that started as gas-powered, like the Chevy Blazer and the Jeep Wagoneer, are now getting electrified spinoffs. (Even if they don't always look quite as sleek as their original inspiration.) Here are side-by-sides of five classic American trucks and their modern counterparts. The Jeep Wagoneer 1975 Jeep Wagoneer and 2024 Electric Jeep Wagoneer SStellantis After a long wait, Jeep released its revival of the classic Wagoneer and Grand Wagoneer in 2020. Starting later this year, an electric version of the luxury Jeep SUV will join the Wagoneer lineup. The Chevrolet Blazer A 1973 Chevrolet Blazer and a 2024 Chevrolet Blazer EVGetty Images, General Motors The Chevrolet Blazer was first rebooted in 2019 as a sporty family SUV. The modern Blazer shares zero resemblance to its boxy, off-roading older sibling, but it has still managed to become one of Chevy's more popular SUVs in recent years. The Blazer EV came later, and was one of the first models GM built on its new Ultium battery platform. The Hummer A Hummer H2 and the 2023 Hummer EV pickup truckGetty Images, General Motors Once the poster child for Detroit's big, bad gas guzzlers, the Hummer got new life as an electric pickup truck in 2021. The Ford Bronco A 1971 Ford Bronco and a 2022 Ford BroncoFord Motor Co. After a rouge group of engineers and designers inside Ford spent years trying to breathe life back into the Blue Oval's boxy off-roader, the Ford Bronco was finally resurrected in 2020 amid a rise in popularity for rugged adventure vehicles. The Ford Ranger 1985 Ford Ranger and a 2024 Ford RangerFord Motor Co.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa