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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford car-camo artist works his craft on Australia's new Falcon XR8

Ford is among the kings of concealment when it comes to test cars. On one recent Mustang SVT mule, the automaker went to the extreme of putting baffles over the exhausts to hide how many there were. Sounds like a lot of work, right? In a new video, the Blue Oval has decided to take fans behind the scenes to show them what it takes to camouflage a prototype. In this case the subject was the recently unveiled 2014 Falcon XR8 for Australia.
Ford's prototype build coordinator Down Under has the very appropriate name of Neil Trickey, and it's his job to obfuscate the important bits of test cars to keep them out of spy shooters' camera lenses. Trickey calls his job a "dark art," and he shows off some of the tricks of his trade in the video. It turns out that the fabric we often see on mules is a type of lycra, but his team isn't above getting out a can of spray paint to conceal parts, too.
Scroll down to watch a video about a man who you probably wish could be a little worse at his job.

Martini Mustang is a 'what if moment' gone right

Feast your eyes on a masterpiece. This is Steve Strope's Ford Mustang in the classic fastback bodystyle, and as you'll notice, it sports the signature colors of Martini Racing, a livery that's as legendary as any Gulf Racing-styled car. But the red, white and blues of the Martini stripe down this Mustang's middle tell only a very small part of the story, in the latest video from Petrolicious.
What would you guess is under the hood? A 289-cubic-inch V8? Maybe a 302, or some absurd Ford crate engine? Maybe Strope went all Tokyo Drift - he's actually responsible for the "Hammer" Plymouth Satellite driven by Vin Diesel at the end of the movie - and found an RB26DETT to drop into the pony car? You'd be wrong on all counts.
This mad, mad man somehow finagled a Ford-Lotus engine from a 1966 Indianapolis 500 car into the Mustang's engine bay. Yes, a Mustang with an engine designed for a 160-mile-per-hour, open-wheel racecar. That's like someone in 40 years dropping McLaren's 2.4-liter V8 from the MP4-28 into a Scion FR-S. It'd just make a monster.