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Junkyard Gem: 1971 Mercury Comet 2-Door Sedan

When Ford introduced the original Maverick for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet, built from the 1971 through 1977 model years. Here's one of those first-year Comets in rough but recognizable condition, found in a Denver self-service yard not long ago. The Comet name had spent the 1960s affixed to the flanks of Mercurized Ford Falcons (1960-1965) and Fairlanes (1966-1969). Since the Maverick was the successor of the Falcon — sales of which went into an irrecoverable downward spiral once its sportier Mustang first cousin hit the streets — it made sense to move the Comet name over to the Mercury version. Nearly every American Mercury model ever sold was a U.S.-market Ford model with a different name and some gingerbread slapped on. Notable exceptions to this tradition include the 1999-2002 Mercury Cougar (mechanically based on the Contour but with a unique body) and the 1991-1994 Mercury Capri (an Australian-built mashup of Mazda components borrowed from the Ford Laser). The Comet was by far the cheapest Mercury model available in 1971, though it was considered more prestigious than its Maverick counterpart. The price tag on the '71 Comet two-door sedan started at $2,217 (about $16,505 in 2022 dollars), while the '71 Maverick two-door sedan cost $2,175 ($16,193 today). Meanwhile, AMC would sell you a new Hornet two-door sedan for one dollar less than a Maverick, Chevrolet had the Nova coupe for a dollar more than the Maverick, and Plymouth offered the Valiant Duster for $2,313 ($17,220 now). Toyota had a Maverick competitor as well that year, with the Corona at $2,150 for the sedan and $2,310 for the coupe. Having driven every one of the aforementioned models, I'd take the Duster if I went back in time and had to choose one (as a 1969 Corona owner, I'm not a fan of the 1971 facelift, though the Corona's build quality beats the Duster's). The build sticker on this car tells us that it was built at the Kansas City Assembly Plant (where Transits and F-150s are made today) and sold through the Los Angeles district sales office (there was a DSO in Denver, so it's a near-certainty that this car didn't start out in Colorado). The paint started out as Bright Blue Metallic (it's neither bright nor metallic 51 years down the road) and the interior was done up in Medium Blue Cloth & Vinyl.

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again

Martin Leach's secret EV startup revealed: NextEV

More details have surfaced about ex-Ford executive Martin Leach and the electric-vehicle start-up he's helping to lead. The company is called NextEV, and it's based in Shanghai, Reuters says. Among the fledgling company's investors is Hillhouse Capital, which also has a stake in San Francisco-based car-hailing service Uber Technologies. NextEV is also partnered up with first season Formula E champs China Racing, and that the team will be running a NextEV drivetrain this upcoming season. Late last month, Leach confirmed to Reuters that he was working with an electric-vehicle startup which had employees in both California and China, but he didn't get into the nitty gritty. Now, the company is said to include former BMW senior designer Juho Suh and former Tesla Motors senior program director John Thomas. And although no details have been disclosed about funding levels, there are hints that it may be substantial given possible Chinese backing and an effort to develop a high-end electric vehicle for in China for the domestic market. The group is working on an electric vehicle that it says may debut as early as next year. The supercar will have more than 1,000 horsepower, and will be able to go from 0 to 100 kilometers per hour (62 miles per hour) in less than three seconds, suggesting that the company – like so many others – is looking to out-Tesla Tesla. Leach left his post as chief operating officer of Ford of Europe in 2003, even after being named man of the year by Automobile magazine. He subsequently ran Maserati, then worked last year for Hong Kong-based Hybrid Tech Holdings. That company unsuccessfully put in a bid for the assets of then-bankrupt high-end plug-in vehicle maker Fisker Automotive. News Source: ReutersImage Credit: Luca Bruno / AP Green Ford Electric Shanghai nextev martin leach