32 Ford Custom Truck, Rat Rod, Hot Rod! on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2015 Fisker-Galpin Rocket Quick Spin [w/video]

There is no shortage of fast Mustangs these days. Roush and Saleen will tune your ordinary 'Stang into something really special. Ford itself offers hot coupes like the new Shelby GT350. Don't even get me started on the endless aftermarket catalogs full of bolt-on whats-its and performance upgrades. Standing out within the huge crowd of tuned Mustangs is hard to do. But you'll definitely notice this one. "I always wanted to do a Mustang," Henrik Fisker told me as we walked toward his latest creation, the Rocket, parked outside the Inn at Spanish Bay in Pebble Beach, CA. The man knows a thing or two about design, after all. He penned the BMW Z8, as well as the Aston Martin DB9 and V8 Vantage. But this Rocket is, well, ugly. The rear end isn't totally terrible, and those 21-inch wheels are sort of cool, but taken as a whole, it looks like it swallowed something it doesn't like the taste of. But beauty is in the eye of the beholder – or perhaps, the creator – so we'll let Mr. Fisker explain why the car looks the way it does. See the video below for his brief design walkaround. If you can get past the looks, there's a world of performance to unleash, thanks to the boys at Galpin Auto Sports – the same folks responsible for the GTR1 I drove last year. The Mustang's 5.0-liter V8 gets a 2.9-liter Whipple supercharger that improves output to 725 horsepower (the torque figure isn't available), and the car's suspension has been thoroughly reworked to help put all that grunt to the ground. It's very good, yet very familiar. Let me explain. Driving Notes Like the stock Mustang, it's really easy to drive. The car fires up with a growl, you move the shifter into first gear, and the action of engagement is as solid as it is in the normal 5.0-liter car. Both the clutch and throttle have a progressive action, so it's super easy to launch the Rocket (sorry). Once you get going, there's a ton of power to unleash. It doesn't smack you in the face right up front, though – the power delivery is smooth and linear. Easy to manage, too, thanks to that slick six-speed manual transmission. Credit Ford (and Getrag) for making a manual that's able to handle so much extra grunt. That said, the Rocket feels like your typical fast Mustang. It goes like hell in a straight line and there isn't a ton of steering feel. Galpin retuned the electronic power-assisted steering, but it's still too light considering the added power of the car.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.