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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Is Tesla's next project an F-150 competitor? [w/poll]

What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.

2015 Ford Mustang production to begin on July 14? Not quite, says Ford

Mustang6g.com believes that it has unlocked start date for 2015 Ford Mustang production citing a Ford dealer communiqué. According to the report, job one on the 2015 hardtop will allegedly start in just a few days, on July 14, although units that are known as "OK to Buy" won't enter production until September 9. The cars built between those dates are most likely final pre-production cars for the executive test fleet, and will likely include the cars we'll be driving at the media launch.
Sun worshippers, meanwhile, would seem to have a longer wait. Job one on the droptop supposedly isn't slated to start until September 14, with production models starting on October 27. As is the case with the hardtop, these final pre-pros are for the execs and media to test, while actual dealer orders will come from vehicles made after the October date.
After speaking to Ford, though, we wouldn't put a great deal of stock in those dates as reported. We reached out to Said Deep, Ford's North American Product Communications Manager.