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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc

2015 Ford F-150 specs revealed, EcoBoost 2.7L to make 325 hp and 375 lb-ft [w/video]

Our new man Greg Migliore is in attendance at a Ford media event at the Blue Oval's Dearborn, MI headquarters today, and he's reported in with a handful of the 2015 F-150 stats that we've been dying to know. Ford is slow-playing the news release here, but we can still offer up some interesting output and performance figures after half-year of waiting.
We have all be quite aware that Ford's shift to aluminum construction would save a lot of weight for F-150 models, and the results we're hearing now are duly impressive. For instance: in Super Crew trim, a 2015 F-150 is a whopping 732-pounds lighter than was its closest 2014-model-year equivalent. That's like hauling three middle-aged dudes to your bowling alley's league night for free. Polish your balls, guys.
Ford isn't willing to offer up any actual curb weights just yet, but if we take that 732-pound loss and extrapolate with the 5,128-pound curb weight of the 2014 F-150 Super Crew with the 3.7-liter V6, we can guesstimate that 2015 models will measure out in the 4,400-pound range. That's impressive.