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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

2022 Kia EV6 and Acura NSX Type S driven | Autoblog Podcast #715

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. The car chat begins this week with a review of the 2022 Kia EV6, followed by Zac's drive of the 2022 Acura NSX Type-S. Then they discuss Autoblog's new long-term loan, a 2022 BMW 330e xDrive. They've also been driving the Ford Explorer Timberline and Kia Sorento Hybrid. In the news, they discuss the soon-to-be-revealed Alfa Romeo Tonale, as well as the recently unveiled Aston Martin DBX707. Finally, Greg talks about a historical Detroit landmark, the old American Motors Company headquarters, which is set to be demolished. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #715 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Kia EV6 2022 Acura NSX Type S 2022 BMW 330e xDrive 2022 Ford Explorer Timberline 2022 Kia Sorento Hybrid In the news 2023 Alfa Romeo Tonale coming soon 2022 Aston Martin DBX707 revealed AMC headquarters to join rest of company in oblivion Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Ford debuts Fusion NASCAR racer that edges closer to stock [w/video]

The sixth-generation NASCAR Sprint Cup racecar, which will make its competition debut at the 2013 Daytona 500 this weekend, marks the closest thing to a "stock car" that the sport has seen in more than 20 years. No longer using just stickers to distinguish the different brands, the image above shows the lengths NASCAR and automakers went in order to create a racecar design that more closely resembles the individual cars they represent.
Ford, one of the more open and vocal OEMs regarding the Gen6 car's development, is giving us a closer look at its racing version of the Fusion with a pretty revealing side-by-side comparison with last years' racer (click above for an expanded view). Aside from the more realistic front end and production-like body lines, the overall shape, dimensions and proportions have also been designed to give the racecar a more stock appearance. Most of the new racer was designed by the Ford Design Center, which the automaker says was the first time it has been so involved in the design process since the 1960s. Of course, one area the Sprint Cup Fusion really differs from the production Fusion is its Ford Racing 5.8-liter V8 producing around 850 hp. Can you say Fusion SVT?
Scroll down for a quick video from Ford Racing showing a production Fusion morph into a Cup car.