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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Check out Ford's fully automated self-parking car [w/video]

As automakers continue to find uses for autonomous and semi-autonomous vehicle technology, Ford of Europe has announced that it is developing a self-parking system for future use. More advanced than the Active Park Assist already offered in many Ford products, the new Fully Assisted Parking Aid can take full control of the vehicle and can navigate angled and perpendicular parking spots.
While today's Active Park Assist can only parallel park with the driver controlling the gas, brake and gear selection, Fully Assisted Parking Aid can operate steering, gas, brake and gear selection all while making sure the car is properly parked in the intended space. As with APA, the driver pushes a button to make the car look for a proper spot (at speeds of up to 18 miles per hour), and when an adequate space is located, the operator pushes another button (either inside the car or outside via remote control) for the car to park itself - the button must be pressed throughout the whole parking maneuver. Even though Ford says that the car can effect gear selections on its own, the system must still start from Neutral, and the automaker isn't saying whether the car can put itself into Park when done or put itself in Drive when the operator is ready to go.
Ford is also taking the opportunity to announce its new Obstacle Avoidance technology. This automated system is able to detect objects - including pedestrians - in the road, warn drivers of said objects and, if needed, stop and steer automatically to avoid hitting the obstacle. Both systems are still in the prototype phase, so there is no word as to when we could see either on a production vehicle.

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.