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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Your official Ford Transit specs are here, $29,565* to start

Ford has released the full list of pricing and specs on its new Transit, the replacement for the long-lived E-Series cargo van. Prices are set to start at $29,565 and can increase rapidly from there, depending on length, engine and wheelbase, among other options.
Let's talk first about those new engines. The base is the familiar 3.7-liter, naturally aspirated V6. It boasts 275 horsepower and 260 pound-feet of torque and can return up to 14 miles per gallon in the city and 19 mpg on the highway. This engine can also be adapted to run on LPG or compressed natural gas. Of course, there are better alternatives, for a price, the first of which is Ford's well-received, 3.5-liter EcoBoost V6. It packs 310 hp and a best-in-class 400 lb-ft of torque (available at just 2,500 rpm) while matching the naturally aspirated engine in both city and highway fuel economy.
Then, there's the diesel. With a 3.2-liter, five-cylinder diesel mill at its disposal, the Transit generates 350 lb-ft between 1,500 and 2,500 rpm, along with 185 hp. This engine hasn't been rated by the EPA, although we'd be really, really surprised if it didn't handily best either of the gas-powered engines in fuel efficiency. A six-speed automatic is standard, regardless of engine.