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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Autoblog Minute: Ford Ranger, UK Mustang, Hyundai Hybrid

Ford may bring the Ranger back to the US, the UK goes nuts over the Mustang, and the battle of hybrids heats up with spy shots of the Toyota Prius and a new Hyundai. Autoblog's senior editor Greg Migliore reports on the weekly recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. I'm Autoblog senior editor Greg Migliore and this is your Autoblog Minute weekly recap. 2011 was the last time we saw Ford's midsize pickup in the US but according to a report from the Detroit News we could see production of the Ranger at the [00:00:30] Dearborn automaker's Michigan Assembly Plant as early as 2018. Ranger could compete with the Chevy Colorado and perhaps revive the compact and midsize pickup market for Ford, but the future of Ranger in the US depends a lot on Ford's ongoing negotiations with the UAW. About 2,000 orders for the 2015 Mustang were placed in the UK, tying up production of the pony car until July 2016. According to details in a press release from Ford UK, [00:01:00] it looks like Brits are a lot like their American cousins, opting for the 5.0 liter V8, with Race Red as the popular color of choice. Photos of the 2016 Toyota Prius leaked generating a lot of buzz over the styling. This fourth generation Prius will have some new competition as spy shots of a new Hyundai also surfaced this week. The car is said to be a hybrid and a bonafide "Prius fighter." Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, [00:01:30] including the latest in FCA rumors for 2016. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Ford GMC Hyundai Toyota Truck Hybrid Autoblog Minute Videos Original Video

2016 Tech of the Year | Autoblog Minute

Deliberation on the winners of Autoblog's Tech of the Year Award is under way. Nominees for best car in 2016 are: the Tesla Model S, the Chevy Volt and the BMW 7 series. Nominees for best tech in 2016 are: Apple CarPlay, Android Auto, VW's MiB II with AppConnect, Ford Sync 3, Audi Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Audi BMW Chevrolet Ford smart Tesla Volvo Technology of the Year Autoblog Minute Videos Original Video volt android auto ford sync 3