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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford's Mulally makes shortlist for Microsoft CEO

Ford CEO Alan Mulally has made the short list to take over tech giant Microsoft, lending further credence to rumors that the 68-year-old former Boeing exec would ditch Dearborn and move to Redmond.
The report comes from Reuters, which claims that alongside Mulally, former Nokia CEO Stephen Elop and three candidates from within Microsoft are on the short list to succeed Steve Ballmer at the company's helm, although previous reports claim the Ford exec is the number one candidate. Mulally is currently working without a contract, although Bill Ford seems to believe that he isn't likely to depart. Despite this belief, Ford was quoted just last month talking about the depth of talent on the Blue Oval's executive team.
"There is no change from what we announced last November. Alan remains fully focused on continuing to make progress on our One Ford plan. We do not engage in speculation," said Ford spokesman Jay Cooney.

Galpin Auto Sports and Fisker turn the Mustang into a Rocket in LA [w/video]

Galpin Auto Sport and Henrik Fisker made big promises about the Rocket before its debut at the Los Angeles Auto Show today, calling it the "ultimate American muscle car." Now that this 725-horsepower carbon-fiber Ford Mustang has officially been revealed, we've now got a chance to see if their vision backs up all the bluster. The Rocket is based off the latest 2015 Mustang, but the entire exterior design has been substantially reworked by Fisker. "This is a project born out of passion, it's a dream come true, to have the opportunity to 'touch' a Mustang and apply my design ideas to it," he says in the model's announcement. The biggest changes come up front, where Fisker has added a gaping hexagonal grille with a polished bar running and two nearly hidden driving lights at the top corners. Long nostrils run down each side of the hood, taking their inspiration from the 1968 Shelby GT500. The Rocket's design also emphasizes its scalloped sides, which run back to functional ducts at the rear to cool the Brembo Grand Turismo brakes. When checking out the Rocket from the rear, it's easy to spot the wider fenders that are beautifully blended into the integrated spoiler. The interior has been left mostly alone beyond some eye-grabbing red leather and carbon-fiber trim. Under the hood, Galpin spokesperson Nathan Hoyt has confirmed to Autoblog that the Rocket employs a 5.0-liter V8 with a Whipple supercharger which can be called to attention with a six-speed manual gearbox. It took only a few months for the vehicle to go from conception to reality. Fisker showed Galpin President Beau Boeckmann early sketches at this year's Pebble Beach Concours d'Elegance, and the two parties went from there. "When Henrik showed me his ideas, I got chills - it's literally the most beautiful Mustang I have ever seen," says Boeckmann in the company's release. Production is set to begin in December, with deliveries starting in early 2015. There's no set production total in mind for now, but Hoyt tells Autoblog that the price will be "just over $100,000." Scroll down to read all of the details about Fisker and Galpin's Rocket.