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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford F-150 King Ranch celebrates 'history and authenticity' for 2015 [w/video]

What's life like on an authentic Texas ranch? We honestly have no idea, having never lived on such a ranch, but we imagine it requires lots of hard work, grit and determination to keep all 825,000 acres - that's larger than the state of Rhode Island - of the King Ranch in Texas under control. Indeed, a total of 350 vehicles, all of which come from Ford, we're told, are currently in use by the ranch. No wonder, then, that the collaboration between Ford and King Ranch has lasted for 15 successful years.
For 2015, in celebration of that 15th anniversary, Ford is debuting three new King Ranch models today at the Houston Livestock Show and Rodeo. The most significant is the 2015 F-150 King Ranch, which, naturally, will add unique interior and exterior bits and pieces to the new aluminum-intensive F-Series pickup. Color choices will consist of Caribou, Bronze Fire, Guard and Ruby Red Metallic Clearcoat, with a range of two-tones to go along with a monochromatic scheme in Caribou. Inside, a bespoke King Ranch interior will be swathed in Premium Mesa Brown leather.
Joining the F-150 King Ranch on dealership floors later this year will be 2015 King Ranch editions of the Super Duty pickup and Expedition fullsize SUV, all of which will offer similar levels of content. Scroll down for more details and two videos from Ford, and be sure to check out the high-res image gallery above, which was shot by the official State Photographer of Texas, Wyman Meinzer.

Top Gear season 25 opens with a V8 roadtrip through America

Great news for fans of BBC Top Gear: the first episode of season 25 is here. Viewers of BBC America will catch the season opener on March 3, and for the American audience this episode is definitely suitable watching. The episode has been dedicated to V8 sportscars almost in its entirety, as it's been wrapped around a Western roadtrip with a motorsport bias. The three hosts get to choose three V8 sports cars, with the basic idea of finding the best all-rounder. Matt LeBlanc goes for a Hennessey-tuned GT350R, Rory Reid chooses a Jaguar F-Type SVR, and Chris Harris shakes up the pack by selecting a McLaren 570GT. It's a nicely varied trio, with V8 power still showing what it's good for. There are various challenges along the way, just like there should be on a Top Gear roadtrip episode – even if the road surface itself isn't always ideal. But things smoothen out, all the way to a NASCAR oval and an airport runway; the flooded Bonneville salt flats aren't suitable for shenanigans, so substitutes have to be found. The trio also hit dirt roads, and have to evade a buggy-driving Ken Block during a "moonshine run to the border." Fans of Sabine Schmitz will be pleased to find her piloting a chain car racer, which consists of two American junk cars with a Honda CRX chained in the middle. It must make sense to someone. The Star In A Reasonably Priced Car segment has been retained for this season. This time it's the British actor Rob Brydon driving the Toyota GT86, on a very wet lap around the show's Dunsfold Aerodrome track that must be a cult classic by now. All in all, the season 25 opener is exactly what it says on the tin. There's nothing out of the ordinary, but it still has excellent cinematography, V8 roar and some nice landscapes. Classic Top Gear. Cowboy duels, Sabine Schmitz chain car racing, @RobBrydon, a @kblock43 car chase and #TheStig The latest episode of #TopGear is available on @BBCiPlayer now. Outside the UK? See local listings here: https://t.co/HPPhbUErDu pic.twitter.com/87F53C8oYb — Top Gear (@BBC_TopGear) February 26, 2018 Related Video: