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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ken Block is at it again in Gymkhana 6

If there's one thing we'll say about Ken Block and his latest installment in the Gymkhana family, it's that it's far more structured than previous videos, but that doesn't mean it skimps on the entertainment. Block is on a purpose-built course which was touted as "The... Ultimate... Gymkhana... Grid... Course" in last week's preview. Unlike Gymkhana 5, which took placed on closed streets in San Francisco, this course seems much more compact.
Block has an entire array of challenges to tackle in his 650-horsepower Ford Fiesta ST, and none of them look particularly easy. In fact, we'd argue that Gymkhana 6's grid course requires much more precise driving that previous titles. There are Segways, Lamborghinis and massive pieces of construction equipment that all must be dealt with.
We've got the entire 6:28 of Gymkhana madness for you down below. Scroll down for the video and then hit Comments and let us know how this installment compares to previous Block works.