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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

James May picks 13 most significant cars ever for London Classic Car Show

James May tends to be the most pragmatic of the Top Gear UK hosting crew. Jeremy Clarkson obviously likes his vehicles loud, brash and preferably British, and Richard Hammond seems to have a thing for American muscle. May appears to find joy just in the mechanical nature of things, whether high performance or simply made for getting around. He's getting a chance to put that appreciation on display by curating a 13-car collection at the London Classic Car Show called The Cars That Changed The World. May actually wants to provoke debate from visitors about the exhibit and is separating his choices into two categories: The Halls of Obviousness and The Chambers of Bloody-mindedness. The first bunch includes the usual important vehicles you expect to see, but the other group has the really interesting picks. As May explains these selections in the event announcement, "I believe they are just as significant historically but they've simply been forgotten or misunderstood." The obvious choices are: 1886 Benz Motorwagen 1908 Ford Model T 1938 Volkswagen Beetle 1959 Austin Mini 1964 Ford Mustang 1997 Toyota Prius And the more eccentric ones are: 1901 Waverley Electric 1906 Cadillac Model K 1933 Standard Superior 1972 Honda Civic 1980 Lada Riva 2009 Bruno ExoMars Rover If you notice, there are only 12 vehicles listed above. That's because the final one is being kept secret for show attendees, but May considers it the most significant car ever made. The London Classic Car Show runs at the ExCeL in London's Docklands from January 8-11, 2015. In addition to May's exhibit and the other vehicles there, Formula 1 designer Adrian Newey is also curating a display from his own collection. May is hoping to spur conversations with his choices. Let us know in Comments if you notice any glaring omissions that should be among the 13. Read the full announcement below, along with a brief explanation for each choice from May. GET READY FOR A CLASSIC ARGUMENT 30/12/14 James May has chosen the 13 most significant cars of all time for The London Classic Car Show... but is he right? It's bold, controversial and bound to cause arguments... and that's just the way BBC Top Gear's James May wants it. May has stuck his neck on the line and has chosen what he regards are the 13 most influential cars of all time. The result is The Cars That Changed The World and it's one of the star exhibits at the London Classic Car Show taking place at ExCeL in London's Docklands from 8-11 January 2015.

Ford's Galhotra succeeds Farley as head of Lincoln

Ford Motor Company is announcing a major personnel shakeup that could have a dramatic effect on the future of the Lincoln division. Kumar Galhotra (pictured above), currently vice president of engineering at Ford for all of its vehicles worldwide, is taking over as the president of the luxury brand on September 1, replacing Jim Farley. The automaker is also hiring a new head of advanced engineering.
Galhotra has a huge job ahead of him as the new boss of Lincoln worldwide, overseeing product development, marketing, sales and service. His task is to turn the luxury division into a world-class brand as quickly as possible, and he reports directly to Ford President and CEO Mark Fields.
"These changes underscore our commitment to build on the success of our One Ford plan by accelerating our pace of progress. They also make clear we are serious about Lincoln as a world-class luxury brand and that product excellence and innovation are what will deliver growth and define our entire company going forward," said Fields in the company's announcement.