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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Win an SUV 2022 | The best giveaways of the week

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Transit Courier completes Ford's new commercial van line, will we get it?

This week Ford rolled out the 2014 Transit Courier, the fourth addition to its Transit range. Ford says its the first time for the nameplate in the compact van segment.
"Ford has now completely transformed its commercial vehicle line-up, with four all-new, class-leading Transits for European customers," said Barb Samardzich, vice president of product development for Ford Europe. "With the all-new Transit range, we expect sales to grow to 400,000 units per year by 2016, well over 50 percent more than we sell today."
When the Courier goes on sale in the Spring of 2014, it will offer more than 1,400 pounds of payload capacity, multiple mounting points for racks or other framework and a rear cargo area that can carry items 5.3 feet-long. An optional folding passenger seat boosts the cargo length to 8.5 feet.