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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Ford leads top searched-for car brands on Google in 2014

With less than two weeks until 2014 takes its final bow, anyone and everyone is looking back on the past 50 or so weeks to see how they stacked up. For search giant Google, that means its time to check out its annual Trends report. Besides the most popular search term (the late, great Robin Williams), the most searched for gadget (the iPhone 6) and most searched for disease symptoms (quite worryingly, Ebola took the crown here), we have the most searched for automaker. With the long-awaited sixth-generation of one of America's most iconic vehicles, the Mustang, and a ground-breaking update for the US market's perennial best seller, the F-Series, it should come as no surprise at all that Ford was Google's most searched for automaker in 2014. Jeep captured second place, while Dodge, took third. We suspect introducing a pair of cars with 707 horsepower had something to do with that bronze medal... Scroll down to see the rest of this year's most searched for automakers, and then head into Comments and let us know if you're surprised by any of these. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2015 Ford Mustang: First Drive View 55 Photos News Source: Google via AutoGuideImage Credit: Copyright 2014 Drew Phillips / AOL Dodge Ford Jeep Technology

Feds Probe Power Steering In 938,000 Ford Midsize Cars

U.S. safety regulators are investigating complaints that the power-assisted steering can suddenly fail on three Ford midsize car models. The probe covers 938,000 Ford Fusion and Lincoln MKZ cars from the 2010 through 2012 model years, as well as the 2010 and 2011 Mercury Milan. The National Highway Traffic Safety Administration says it has received 508 complaints alleging that the cars lost power-assisted steering, causing increased steering effort. Four complaints say the problem caused crashes, but no injuries were reported. The agency says in documents posted Monday on its website that in many cases, a warning message appeared as the failure happened. Restarting the car corrected the problem in some cases, but the problem returned in others. The agency says it will check the scope and frequency of a problem. It could seek a recall. Ford says it's cooperating with the probe. Shares of Ford Motor Co. rose 6 cents to $14.65 in morning trading Monday. Its shares are down 14 percent over the past year. Related Gallery Our Favorite Hot And Sporty Cars For 2015 Recalls Ford Lincoln NHTSA Ford Motor Company power steering mercury milan investigation