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Ford could post best-ever profits in Q1 2013

Analysts are saying that Ford Motor Company may have earned a record $2.7 billion pretax profit in North America during the first quarter of 2013, a number that represents its highest first quarter profit ever. The impressive earnings are further proof that the American automaker is making a solid comeback as the economy begins to recover.
Morgan Stanley and JP Morgan Chase are estimating that Ford's first quarter North American profit may have topped 12 percent. The firm cited the automaker's fresh lineup, but noted that CEO Alan Mulally needs to uphold the pace as the company works to gain ground in the car and utility segments.
Ford's success has been led by increased demand for its F-Series pickup, the best-selling vehicle in the US for 31 years, and by the Fusion sedan that recently recorded its best-ever quarterly sales in the domestic market. Ford is expected to release its first-quarter revenue on Wednesday, of this week.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford's Explorer-based Police Interceptor to get 365-hp EcoBoost option

Speeders beware, the police are going to be getting quite a bit faster. Ford has just announced that it will be offering its 3.5-liter, twin-turbocharged, EcoBoost V6 in the Explorer Police Interceptor. The new engine will be joining the existing 3.7-liter V6. The 365-horsepower, 350-pound-foot mill should be familiar to consumers as the powerplant that's found in the Ford Taurus SHO (and its LEO equivalent, the Taurus Police Interceptor) and the Ford Explorer Sport. It should also provide quite a kick in the pants to officers used to the naturally aspirated 3.7 and its 304 ponies and 279 pound-feet of torque.
The move to the more potent powerplant was born out of all the equipment officers need to carry on a day-to-day basis. These days, there's so much stuff that police need on a regular basis, that there's a genuine market for a faster Police Interceptor Utility, as it's known officially. The Explorer-based cruiser has already accounted for 68 percent of Ford's LEO sales in 2013, and that's with just the 3.7, and we'd only expect that number to increase once the twin-turbo, 3.5-liter V6 is available. Ford won't offer up any indication of what the take rate will be on the new engine, but we're guessing it'll be fairly high.
The success of the Explorer PI couldn't have come at a better time for Ford. The decision to end Crown Victoria production was not a popular one with police, and combined with Chevrolet and Dodge diving into the LEO market feet first, Ford hasn't been performing as well as it's wanted to. The Explorer has been helping it turn around, though. And with the inclusion of the EcoBoost, Ford also has a legit competitor for the Chevrolet Tahoe on the big utility side of the police market.