2014 Ford Mustang V6 Premium on 2040-cars

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Ford Mustang EcoBoost has fake engine soundtrack

The 2015 Ford Mustang EcoBoost represents a huge change for the Blue Oval as the first pony car in decades to be available with a four-cylinder engine. But a recent tweet (below) from Road & Track raised our curiosity about the new vehicle. Editor Jason Cammisa pulled a fuse while driving the latest 'Stang with the 2.3-liter EcoBoost engine, and he found that both the stereo and engine went quiet in the cabin. That indicated the coupe might have some form of artificial engine sound being piped in - a feature not previously heavily reported for the model. Autoblog spoke with Ford engineer Shawn Carney who confirmed that only the turbocharged four-cylinder Mustang comes with this system, called Active Noise Control.
@jasoncammisa pulls fuse 27 on 4cyl #2015mustang EcoBoost. Both stereo & engine go quiet. #FakeEngineNoise #busted! pic.twitter.com/WNzQefCbtQ

- Road & Track (@RoadandTrack) September 17, 2014

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.